Senior Digital Marketing Strategist
GallagherOverview
You’ll lead digital marketing work that helps drive customer growth, enrollment, retention, and revenue. This role blends strategy with hands-on execution. Your work will be measured by CAC, ROAS, conversion rates, LTV, revenue, and ROI.
You’ll own acquisition strategy, testing priorities, website optimization, and lifecycle marketing. You’ll also work closely with product, enrollment, sales, and web teams to improve the full customer journey.
How you'll make an impact
- You’ll build and run digital marketing plans that bring in customers who are ready to act and support growth across the full journey. You’ll manage work from first click to enrollment, onboarding, retention, and re-engagement.
- You’ll test campaigns, audiences, creative, landing pages, forms, and website changes.
- You’ll use the results to guide budget choices, improve conversion rates, and scale what works.
- You’ll also help improve search visibility through SEO, GEO, content, and technical updates, while keeping reporting and attribution clear for partners across the business.
About You
Required:
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Bachelor's degree and 3 years related experience required.
Preferred:
- You can plan and run paid and organic digital marketing programs.
- You know how to build and improve acquisition paths and lifecycle campaigns.
- You can use data to review CAC, ROAS, conversion rates, LTV, and ROI.
- You can test creative, audiences, landing pages, forms, and website changes.
- You can work with SEO, GEO, CRO, analytics, and attribution reports.
- You can turn performance data into clear next steps for product, enrollment, sales, and web partners.
- You communicate in simple terms and share updates that help teams act.
- You ask questions, test new ideas, and adjust based on what you learn.
- You make decisions with care and keep customer trust in mind.
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Compensation and benefits
At Gallagher, we believe supporting our colleagues goes far beyond the role itself. For more information, visit our Benefits page.
- Competitive compensation
- Comprehensive benefits programs designed to support your well-being
- Career development opportunities and ongoing learning
- A collaborative, people-first culture with accessible leadership
- The opportunity to do meaningful work with global reach and local impact
At Gallagher, we are dedicated to building an inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to join our Talent Community to stay connected to additional career opportunities. At times, we will consider transferable skills from previous roles.
Gallagher is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)