LOCATION: Fully Remote

REPORTS TO: VP, Growth & Strategic Marketing

SALARY : $90,000 - $104,000/ annually

CORE RESPONSIBILITES:

· Strategic Leadership & Cross-Functional Collaboration

· Develop and oversee integrated digital marketing strategies that support business objectives, brand growth, and customer engagement

· Own the paid media strategy and website UX (including some day-to-day maintenance/updates)

· Act as a “general manager” and leader within the marketing organization to ensure plans are developed cohesively and executed in close collaboration with key cross-functional stakeholders (analytics, social, creative, etc.) to optimize campaigns.

· Lead web UX strategy and content development, as well as SEO driving to the site

· Advance Company efforts to show up more significantly as we transition from SEO to GEO, continuing to evolve brand pages to optimize positioning in search

· Build brand awareness – in collaboration with partners across the organization

· Lead digital efforts for customer acquisition and retention, optimizing campaigns for engagement, conversion, and loyalty customer acquisition & retention

· Report and provide insights/recommendations on performance analytics and results

· Serve as the main point of contact for ~10 centers, helping to facilitate any marketing needs within the group

REQUIREMENTS:

Education & Experience:

· 5+ years of experience in digital marketing, with a proven track record in SEO, paid media, social media, and website UX

· A passion for site optimization, removing consumer friction and ensuring we are truly capturing what makes each center special on their landing pages

· Demonstrated success advancing marketing strategy while also executing day-to-day work

· Strong expertise in A/B testing, customer acquisition, and brand awareness strategies

· High proficiency with analytical platforms such as Adobe Analytics and Google Analytics

· Familiarity with HTML/CSS and website content management systems (CMS) like Adobe Experience in multi-location business marketing (e.g., franchises, service-based businesses like pet care or healthcare) preferred.

· Passionate about pets and ensuring their pet parents have peace of mind that their pet is healthy, happy and safe while in our care!

Skills:

· Leadership experience with managing digital teams and agency partners (especially focused in site UX and SEO/SEM)

· Experience with AEM Sites, AEM Assets, and Adobe Target, and/or a willingness to learn Strong analytical mindset with background using Google Analytics and Google Tag Manager

· And/or desire to learn more about these platforms

· Excellent verbal and communications skills

· Great customer service mentality (i.e., speaking with a center manager and helping them is fun, not a chore)

· A strong leader, throughout the department and with 1-2 director reports

· Ability to analyze detailed data, synthesize key points and make data-driven decisions

· Strong project management and organizational skills, including managing calendars/trackers, setting KPIs, and ensuring progress towards goals

· Proven ability to collaborate with multiple stakeholders to enhance customer experience and marketing initiatives

PERKS:

· Health, vision, dental, long & short-term disability, and Life insurance

· A Startup mentality company with stable funding

· 401k match

· Pet Care discounts

· Flexible Time Off

· Opportunity to grow your career with a network of like-minded professional