Senior Content Marketing Manager, Developer Audience Lead
GitHub, Inc.GitHub is the world’s leading platform for agentic software development — powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot.
Locations
In this role you can work from Remote, United States
Overview
GitHub's Integrated Marketing team is looking for a Senior Content Marketing Manager to serve as the lead in developer audience marketing, content strategy, and leading key growth marketing motions and initiatives. This role is ideal for someone who thrives at the intersection of storytelling, product insight, and measurable impact.
You'll focus on key growth marketing motions, build channel strategy, and partner with Product Marketing, Product, Social, Lifecycle, and Developer Relations to create content and journeys that inspire action. You'll turn data into narrative, and narrative into product adoption.
You're someone who’s highly technical, you know developers, and you're well-versed in the AI landscape and modern software development. In this role, you'll act as a subject matter expert to lead content targeteddevelopers, bringing a strong point of view on how to be clear, credible, and aligned to real workflows. You'll ensure content doesn't just reach developers, but reflects how they build, learn, and use tools in practice.
You'll also manage end-to-end execution planning across complex, cross-functional initiatives, analyze performance data to generate insights, and continuously improve how content drives sustained developer engagement.
Responsibilities
Lead GitHub's developer content strategy across awareness, consideration, and adoption — including briefs, timelines, and editorial planning.
Create and edit content that hits a high quality bar and focuses on topics developers care about.
Translate developer insights and product telemetry into actionable messaging, content themes, and campaigns that drive activation and retention.
Partner with Product and PMM to align positioning, messaging, and campaigns designed to sustain product engagement.
Work with Lifecycle to build onboarding, nurture, and reactivation email series.
Build content strategy to support paid media and creative execution.
Define and measure success by analyzing KPIs across campaigns, products, and revenue outcomes.
Identify patterns in developer engagement and behavior to refine strategy and improve how developers interact with products over time.
Present findings and recommendations to stakeholders, including senior leadership, to inform decision-making.
Guide how campaign assets come to life across channels (web, lifecycle, paid media, events), ensuring consistency and relevance.
Act as a quality bar for how campaigns show up to developers — flagging when messaging feels overly promotional, abstract, or disconnected from real usage.
Qualifications
Required Qualifications
-
7+ years experience in content writing, content design, journalism, or related field
- OR Bachelor's Degree in English, Writing, Literature, Journalism, Communications, Marketing, Philosophy, or related field AND 5+ years experience in content writing, content design, journalism, or related fied
- OR equivalent experience.
-
1+ year(s) experience leading cross-functional projects with multiple stakeholders/teams (e.g., Developer Relations, Product Marketing, Communications, Executive Communications, Demand Generation) or establishing
processes in cross-functional projects. Experience marketing to developer audiences, including campaigns that influence product adoption or usage
Background in Developer Relations, technical writing or developer content creation
Preferred Qualifications
Experience working across cross-functional teams, including Product Marketing, Paid Media, Lifecycle, and Web
Experience working in a high-tech or digital-native company, preferably in developer tools, SaaS, cloud, AI, or platform-based businesses
A background in DevRel or technical writing
Prior experience as a software developer, engineer, or in a hands-on technical role, with a strong understanding of developer workflows, tools, and environments
Proven ability to translate data and research into actionable messaging and campaigns
Experience analyzing content and campaign performance
Compensation Range
The base salary range for this job is USD $82,500.00 - USD $218,900.00 /Yr.
These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock. These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.
GitHub values
- Customer-obsessed
- Ship to learn
- Growth mindset
- Own the outcome
- Better together
- Diverse and inclusive
Manager fundamentals
- Model
- Coach
- Care
Leadership principles
- Create clarity
- Generate energy
- Deliver success
Who We Are
GitHub is the world’s leading AI-powered developer platform with 150 million developers and counting. We’re also home to the biggest open-source community on earth (and 99% of the world’s software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub.
Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms.
Join us, and let’s change the world, together.
EEO Statement
GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!