Segement Marketing Associate
athenahealthJoin us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Position Summary:
Be a key growth driver for athenahealth—helping turn high-potential healthcare prospects into real pipeline through smart, demand-generation marketing.
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As a Segment Marketing Associate, you will support our Small Group (0–5 MDs) and Group (6–275 MDs) prospect segments by contributing to targeted marketing programs that pull prospects into market and support pipeline growth. Working alongside Segment Sales and cross-functional marketing partners, you’ll help bring integrated campaigns to market in a fast moving, competitive healthcare environment. This role is well suited for someone who is collaborative, organized, and eager to learn while managing multiple initiatives at once. This role reports to the Senior Segment Marketing Manager.
About the Team: The Segment Marketing team drives pipeline growth by executing targeted, multichannel marketing programs that support sales across key prospect segments. The team partners closely with Creative Services, Channels, Project Management, Product Marketing, and Content to bring persona-based campaigns to market that differentiate athenahealth and support opportunity progression.
Working in close alignment with Sales, the team coordinates campaign execution, maintains strong communication, and ensures marketing efforts are aligned to business priorities and growth goals.
Essential Job Responsibilities:
Lead end-to-end campaign execution in collaboration with Creative Services, Brand, and centralized marketing teams to deliver campaigns in market.
Communicate campaign vision, represent sales segment nuances, advocate for audience-specific messaging, and convey creative needs throughout the campaign development process
Project manage multiple campaigns, deliverables, and deadlines simultaneously, ensuring work is completed on time and within budget. Competing priorities are effectively balanced
Test, measure, analyze, and generate actionable, data-based insights to optimize campaign performance; regularly report on results and learnings to key stakeholders.
Proactively engage with the sales team to coordinate campaign activities; communicate frequently to build trust and alignment.
Travel required: 0–2% annually.
Expected Education, Experience, and desired skills:
Bachelor’s degree in business, Marketing or related field
1-3 years of experience in business-to-business marketing
Proven experience working with sales teams is desirable
Self-starter who can work independently in a fast-paced environment Â
Highly organized and detail-oriented
Manages time and priorities effectively
Strong verbal and written communication/presentation skills Â
Possesses a natural curiosity to learn
Proficient in Microsoft Excel, PowerPoint, Monday.com, and Salesforce
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Expected Compensation
$60,000 - $102,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
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About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented  employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative  workspaces  — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.Â
Learn more about our culture and benefits here: athenahealth.com/careers Â