Search Marketing Manager

Overview

World Travel Holdings is seeking an experienced Search Marketing Manager with 7–10 years of hands-on experience leading and scaling sophisticated Search Engine Marketing (SEM) programs. This role is both strategic and executional, responsible for helping define the overall search marketing vision while ensuring best-in-class day-to-day performance across our portfolio of owned brands. The ideal candidate is a strategic thinker, strong people and cross-functional partner, and deeply analytical marketer who can translate business objectives into scalable search strategies. You will play a key role in shaping how search marketing drives growth, efficiency, and competitive advantage, while leveraging automation, AI, and emerging technologies in an evolving digital landscape. This is a fully remote role offering the opportunity to influence high-impact marketing initiatives and directly contribute to measurable business outcomes.

About World Travel Holdings

World Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of nearly 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and is consistently recognized as an industry leader in employee engagement and work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.

Responsibilities

• Execute the overall search marketing strategy aligned to business growth and performance goals.
• Lead planning, execution, and optimization of complex SEM programs across Google Ads, Microsoft Ads, Search Ads 360, and related platforms.
• Own performance across large, multi-million-dollar budgets, ensuring efficiency, scale, and strong return on ad spend.
• Serve as a strategic advisor to marketing leadership on search trends, investment opportunities, and risks.
• Leverage AI, automation, and platform innovations to improve bidding, targeting, messaging, and operational efficiency.
• Analyze performance data to uncover insights, trends, and opportunities that inform both near-term optimizations and long-term strategy.
• Translate complex data into clear, actionable insights and recommendations for senior stakeholders.
• Proactively identify experimentation and testing roadmaps that drive continuous improvement within the SEM program.
• Establish best practices, processes, and documentation as the in-house subject matter expert.
• Partner cross-functionally with eCommerce, brand managers, analytics, design, merchandising, and technology teams to deliver integrated initiatives.
• Demonstrate genuine curiosity and passion for the digital marketing landscape, staying current on platform changes, consumer behavior, and emerging trends.

Qualifications

• 7–10 years of experience managing and scaling large, complex SEM programs with demonstrated success against performance goals.
• Deep expertise in Google Ads, Microsoft Ads, Search Ads 360, and related search platforms.
• Strong analytical background with fluency in tools such as Google Analytics, Tableau, Excel, or similar.
• Proven ability to define strategy while remaining hands-on in execution.
• Experience leveraging AI, automation, and advanced bidding technologies in paid search.
• Strong problem-solving skills with a data-driven, results-oriented mindset.
• Excellent communication and presentation skills.