Salesforce Marketing Cloud Developer
TAG - The Aspen GroupAbout The Aspen Group (TAG)
The Aspen Group (TAG) is one of the largest retail healthcare support organizations in the U.S., supporting more than 20,000 healthcare professionals across nearly 1,500 locations in 48 states. Our consumer healthcare brands include Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care.
At TAG, our centralized teams partner across technology, marketing, operations, and business functions to deliver smarter, more connected healthcare experiences for patients nationwide.
About the Role
We are seeking a Salesforce Marketing Cloud Developer to join our growing lifecycle marketing team supporting communications across TAG’s healthcare brands. This is a highly technical, hands-on role responsible for building, optimizing, and maintaining marketing automation solutions across email, SMS, and digital patient engagement journeys.
Reporting to the SFMC Lead Development Manager, this role will partner closely with business stakeholders, program managers, and technical teams to transform business requirements into scalable Salesforce Marketing Cloud solutions.
This role operates in a highly integrated Salesforce ecosystem, leveraging Sales Cloud, Health Cloud, Data Cloud, and external platforms to support millions of patient communications across channels.
Key Responsibilities
Build and optimize email, SMS, and MMS campaigns using Journey Builder, Email Studio, Automation Studio, and Content Builder
Develop dynamic content, personalization, and conditional logic using AMPScript and SSJS
Design, maintain, and optimize data extensions, contact models, and automations within Salesforce Marketing Cloud
Develop landing pages and microsites using CloudPages
Build and maintain integrations between Salesforce Marketing Cloud and external systems using REST and SOAP APIs, OAuth, JSON, and XML
Partner cross-functionally with program managers, stakeholders, and developers to align on technical requirements and successful execution
Work across a multi-cloud Salesforce environment including Sales Cloud, Health Cloud, Data Cloud, Datorama, Evergage, and Attentive
Support reporting and automation frameworks across business stakeholders utilizing platforms such as Power BI, Tableau, Google Cloud, and Datorama
Provide production support, including troubleshooting, root cause analysis, and deployment of enhancements and fixes
Identify opportunities to improve scalability, automation efficiency, and overall platform performance
Contribute within an Agile development environment and support technical best practices across the team
Qualifications
Required Qualifications
2–3+ years of hands-on Salesforce Marketing Cloud development experience
Strong experience with AMPScript, SSJS, SQL, HTML, and CSS
Experience building and managing campaigns within Journey Builder, Automation Studio, Email Studio, and Content Builder
Experience working in a Salesforce-integrated Marketing Cloud environment
Hands-on experience with REST/SOAP APIs and integration frameworks
Experience translating business requirements into scalable technical solutions
Strong communication skills with the ability to collaborate effectively across technical and non-technical teams
Familiarity with Agile/Scrum methodologies
Preferred Qualifications
Salesforce Marketing Cloud Developer or Administrator certification
Experience with Gearset, Git, or DevOps tooling
Familiarity with MuleSoft or similar middleware platforms
Exposure to Sales Cloud, Service Cloud, Health Cloud, Data Cloud, or Marketing Cloud Personalization
Bachelor’s degree in Computer Science, Information Systems, or a related field
Experience within healthcare, retail healthcare, or highly regulated industries
Annual pay range: $119,000-$135,000 annually plus a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match