Salesforce Marketing Automation Specialist

Salesforce Marketing Automation Specialist

Location: Remote
Job Type: Permanent
Application Deadline: Open until filled

About Us

At ROI, we support 70% of the UK’s automotive brands in achieving their strategic sales goals and delivering exceptional customer service. By merging innovative marketing strategies with cutting-edge tech solutions, we connect consumers and manufacturers, driving industry transformation. Our expertise shines through our work with global brands like BMW, JLR, Volvo, Kia, and Volkswagen.

We are seeking a highly capable and forward-thinking Marketing Automation Specialist to accelerate the next stage of our marketing automation evolution. This role is central to connecting our CRM, data, digital channels and marketing operations to deliver smarter, personalised and measurable B2B marketing. Sitting within the IT function but working day-to-day with Marketing, Sales, CRM and Data teams, this role acts as the bridge between technical delivery and strategic execution. You will play a key role in shaping how automation supports customer journeys, sales enablement, lead management and attribution across our clients’ B2B ecosystems. This is a hands-on, analytical and collaborative role, perfect for someone who enjoys problem solving, using technology creatively and driving real business impact.

Join us and play a key role in shaping the future of automotive excellence.

The Role

The Marketing Automation Specialist manages, optimises and evolves our Marketing Cloud Account Engagement (MCAE / Pardot) environment. The role covers journey design, automation development, data integration, lead scoring, segmentation, dynamic content, campaign orchestration and multi-touch attribution. The role is a catalyst for change — enabling us to:

• Build connected, insight-led customer journeys

• Improve sales and marketing alignment

• Implement unified lead scoring and management

• Leverage behavioural and intent data

• Generate campaign intelligence and ROI reporting

• Orchestrate multichannel engagement

• Improve platform governance and usability

What Will You Do?

1. Automation & Journey Building

• Build automated, multi-stage journeys using Engagement Studio based on behavioural, intent and firmographic signals.

• Develop nurture programmes that adapt dynamically to prospect actions and readiness to buy.

• Set up automation rules, triggers and lead routing workflows to improve conversion and sales handover.

2. Data Integration & Platform Connectivity

• Support integration, synchronisation and troubleshooting between MCAE and Salesforce CRM.

• Ensure clean, accurate and unified prospect, account and activity data across platforms.

• Work closely with IT/CODIFI to enhance integrations, connectors and data flow across the ecosystem.

3. Lead & Prospect Management

• Build, refine and maintain lead scoring and grading models.

• Create smart segmentation frameworks and dynamic lists.

• Enable marketing and sales stakeholders to access prioritised, high-quality leads.

4. Multichannel Campaign Enablement

• Build and optimise landing pages, forms, email templates and dynamic content blocks.

• Support execution of connected campaigns across email, website, advertising, social and offline event data.

• Ensure campaigns are consistently mapped and synchronised with Salesforce Campaigns for full-funnel reporting.

5. Reporting, Attribution & Insight

• Develop dashboards and performance reporting across MCAE and Salesforce.

• Track multi-touch attribution, campaign influence and channel effectiveness.

• Deliver actionable insights to Marketing, Sales and leadership teams.

6. Platform Governance & Enablement

• Maintain user permissions, role-based access and asset management.

• Uphold best practices across campaign build, naming conventions, folder structures and data hygiene.

• Train, support and guide internal users to drive adoption and platform maturity.

7. Innovation & Continuous Improvement

• Test new features, pilot AI and predictive intelligence capabilities, and identify automation quick-wins.

• Contribute to the wider roadmap for our marketing automation evolution.

• Share knowledge across marketing, sales and CRM communities.

What We’re Looking For

• Proven experience with Marketing Cloud Account Engagement in a B2B environment.

• Strong understanding of marketing automation strategy, lead management, nurture flows and lifecycle design.

• Knowledge of Salesforce CRM, campaign structure, reporting and lead data flow.

• Experience with lead scoring, behavioural data, segmentation and dynamic content.

• Good working knowledge of HTML/CSS for building emails and landing pages.

• Strong analytical skills with experience creating dashboards and interpreting performance data.

• Ability to translate technical concepts into business language for non-technical stakeholders.

• Highly organised, detail-oriented and comfortable managing multiple projects.

• MCAE certifications essential; certifications across other platforms (e.g. Marketo, HubSpot, Eloqua) a bonus.

Desirable Attributes

• Curious, proactive and solutions-driven.

• Confident working across IT, Marketing and Sales functions.

• Passionate about data, personalisation and intelligent automation.

• Comfortable driving change and improving processes.

Why Join Us?

What we offer

• A collaborative, innovative environment where Marketing Automation plays a strategic role.

• Opportunity to shape the future of our connected marketing ecosystem.

• Ongoing professional development and certification support.

• Competitive salary, healthcare, pension and hybrid working options.

We understand how important it is to look after our employees so in return for the hard work, we also offer amazing benefits including:

• a £500 annual health and wellbeing allowance to use against products and services to improve your mental or physical wellness such as gym membership, sportswear, wellness apps and additional healthcare cover for dependents.

• access to education bursaries to learn new skills.

• a day off and a voucher to get yourself something nice on your birthday

• company pension

• healthcare plans including private medical insurance and dental cover

• subsidised car purchase schemes available

How to Apply

If you’re interested in joining us as a Marketing Automation Specialist, apply today!

We encourage applications from all backgrounds and are committed to providing an inclusive, supportive workplace.