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Retention Marketing Manager — Ecommerce & Membership

PCH Digital LLC
Full-time
Remote
United States
Manager

About PCH

PCH operates a commerce and membership platform where long-term customer relationships are central to growth. Retention and lifecycle marketing are critical drivers of sustainable revenue and customer lifetime value.

Role Summary

We are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications.

This role is accountable for increasing repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping and related initiatives.

What You’ll Own

Lifecycle Strategy

  • Build and manage customer journeys:

    • Onboarding

    • Abandoned cart

    • Post-purchase

    • Winback

    • Subscription upgrade/downgrade flows

  • Develop structured segmentation strategies

Membership & Subscription Growth

  • Design and optimize subscription tier communication

  • Support upsell initiatives

  • Reduce churn through proactive engagement programs

Campaign Execution

  • Oversee promotional calendar

  • Partner with Creative for campaign assets

  • Ensure consistent messaging aligned with brand standards

Reporting & Optimization

  • Track repeat purchase rate, churn, LTV

  • Conduct cohort analysis

  • Continuously optimize flows based on performance data

What Success Looks Like (First 90 Days)

  • Clear lifecycle roadmap established

  • Improved engagement in at least one automated flow

  • Identified churn drivers and mitigation plan

  • Measurable lift in repeat purchase or subscription conversion

Required Experience

  • 4–7+ years in ecommerce lifecycle marketing

  • Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar)

  • Strong understanding of subscription models

  • Analytical mindset with commercial focus

  • Understanding of Shopify

This Role Is Not

  • A general email production role

  • A social media marketing role

  • A purely creative campaign position without data ownership

Compensation & Benefits

  • Competitive salary based on experience

  • Medical, dental, and vision insurance, plus a range of additional voluntary benefits

  • 401(k) with company match

  • Flexible PTO and 15 paid holidays to rest and reset

  • Remote-first culture with home office stipend

  • Professional development budget

  • 12 weeks of paid family leave to celebrate life’s biggest moments

PCH Digital LCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.