Retail Marketing Manager
ŌuraOur mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
ŌURA is seeking a Retail Marketing Manager to lead the development, execution, and optimization of retail marketing programs across key retail and e-tail partners, including Target, Walmart, and specialty retailers domestically and globally. This role will manage retail marketing budgets, negotiate partner investments, develop merchandising plans, and collaborate cross-functionally to maximize Oura’s brand visibility, retail performance, and revenue across channels.
The ideal candidate is analytical, highly organized, an excellent communicator, and experienced in driving measurable business outcomes through channel marketing programs.
Preferred location is San Francisco or New York, remote candidates will be considered.
What You Will Do:
Retail Marketing Strategy & Planning
- Manage annual retail marketing budgets including co-op dollars, MDF, and above the line spend , ensuring efficiency, accuracy, and alignment with channel goals and company revenue targets.
- Track, measure, and optimize performance across all retail marketing investments to ensure ROI and continuous improvement.
- Develop and execute in-channel marketing plans for major retailers and e-tailers in the U.S. and international markets.
- Negotiate co-marketing investments, in-kind placements, and promotional opportunities with key accounts to maximize visibility and impact.
Online and In-store Merchandising & Retail Experience
- Oversee in-channel online product listings (content, imagery, copy, and optimization) to ensure accuracy and maximize conversion.
- Create and maintain plan-o-grams, merchandising guidelines, and in-store experience strategies for major retailers.
- Collaborate with internal and external partners to secure optimal display space, end caps, feature placement, and e-commerce visibility.
Revenue & Promotion Management
- Identify and coordinate around key drive times (e.g., seasonal moments, product launches, retailer events) to maximize marketing placements and brand exposure.
- Manage development, implementation, and optimization of direct and channel-based promotions, ensuring programs meet growth objectives and adhere to brand standards.
Channel Partner Relationship Management
- Serve as day-to-day contact for retail and e-tail partners, ensuring productive collaboration, timely communication, and seamless execution of joint initiatives.
- Work closely with Sales, Operations, Brand, Creative, and Product teams to deliver integrated and channel-appropriate marketing initiatives.
Analytics, Reporting & Insights
- Leverage business analytics, retail data, and shopper insights to evaluate program effectiveness and drive data-backed decision-making.
- Build dashboards, reports, and presentations that clearly communicate performance, learnings, and future recommendations to leadership and cross-functional stakeholders.
- Continuously refine strategies and tactics based on insights, trends, and competitive analysis.
We Would Love If You Have:
- 5–7 years of experience in retail marketing, channel marketing, trade marketing, or shopper marketing within consumer goods, electronics, wearables, or related industries.
- Experience managing retail marketing budgets and optimizing spend for measurable results.
- Familiarity with major U.S. retailers (Target, Walmart, Best Buy, Costco, etc.) and/or international retailers and marketplaces.
- Strong negotiation skills and experience securing co-marketing investments or added-value placements.
- Understanding of merchandising strategy, plan-o-gram development, and e-commerce content best practices.
- Excellent analytical skills; ability to translate data into actionable insights and strategic recommendations.
- Strong cross-functional collaboration and communication skills; ability to influence and align across teams and external partners.
- Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
- Proficiency with analytics tools (e.g., Looker, Tableau), retail portals, and project management software a plus.
Benefits
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
What we offer:
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
- Region 1 $112,000 - $140,000
- Region 2 $100,000 - $ $125,000
- Region 3 $94,000 - $117,000
A recruiter can determine your zones/tiers based on your US location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)
As the holiday season approaches, we want to inform you that response times and the holiday process may be slightly extended due to business team schedules. We truly appreciate your patience and understanding during this period and remain committed on keeping you informed as we review applications. Thank you for considering a role at OURA - we look forward to learning more about you!
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
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