Regional Trade Marketing Manager- NAM

Ko wai matou? Who are we?

Zespri is more than simply the world’s single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world’s largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand’s best-known international brands, dedicated to creating sustainable long-term value for growers.  

He aha te mahi? What’s the role?

As Regional Trade Marketing Manager – NAM (US & Canada), you will lead the sales strategy, category thinking, and shopper marketing agenda across the North America market. Working closely with the President – NAM, Global Sales Excellence, Head of Sales, Head Market Development & Strategy, and Marketing, this role ensures category and shopper insights are translated into profitable, shopper-led activities that deliver growth with retail customers and distributors.

You’ll lead and develop a Trade Marketing team, shape long-term strategy, and drive excellence across sales planning, customer funds investment, shopper marketing execution, and in-store excellence. This is a senior, highly influential role at the intersection of strategy, execution, and leadership. 

Zespri’s NAM headquarters are based in Newport Beach, California; however, we are open to the right candidate working remotely from anywhere along the Northeast (Eastern US).

Key responsibilities include:

• Leading market sales strategy, including where-to-play choices across geography, channels, and customers
• Developing and embedding category vision, growth drivers, and shopper insights across the NAM market
• Setting direction for shopper marketing campaigns, merchandising guidelines, and in-store execution
• Owning the customer funds strategy, ensuring investment drives shopper impact, partner behaviour, and strong ROI
• Leading internal business planning, including fruit allocation principles, pack and price architecture, and sales & marketing calendars
• Guiding the development of compelling selling materials and POS visibility toolkits
• Supporting key account and distributor planning, including joint business plans and quarterly business reviews
• Driving operational and executional excellence, including demand forecasting, perfect store targets, and performance tracking
• Building, leading, and developing a high-performing Trade Marketing team, fostering a strong performance and values-led culture

Ko wai koe? Who are you?

You’re a senior trade marketing or sales leader with deep FMCG experience, strong commercial acumen, and a passion for building categories through shopper-centric thinking. You’re equally comfortable setting strategy and rolling up your sleeves to ensure brilliant execution.

You’ll bring:

• 10+ years’ experience in FMCG trade marketing, sales operations, or category management
• Proven experience developing sales strategy, shopper marketing programs, and category growth plans
• Strong financial and analytical capability, including budget ownership and ROI optimization
• Experience leading and developing teams in complex, cross-functional environments
• Confidence influencing senior stakeholders, customers, and distributor partners
• Excellent communication, presentation, and relationship-building skills
• Tertiary qualification in economics, management, finance, or related discipline (MBA preferred)

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 900+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of being personally connected, results-driven, and committed to guardianship. Join us in shaping our future and be part of a truly unique organisation.  

• Competitive overall remuneration package, including a Short-Term Incentive scheme opportunity.
• FlexWELL flexible work ethos; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days).
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

Apply Now! Applications close Monday 9th March 2026

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.