Regional Marketing Manager – North America

Inriver is a leading Product Information Management (PIM) platform powering global brands and manufacturers to deliver exceptional product experiences across every channel. As commerce becomes increasingly complex, we help enterprise organizations manage, enrich, and syndicate product content with speed, precision, and scale.

We are now hiring a Manager, Regional Marketing – North America to lead revenue-driving marketing initiatives across our most critical region.

What You’ll Do

Field Marketing & Events 

• Develop and execute the regional event strategy, including trade shows, conferences, executive dinners, roadshows, and proprietary Inriver events 

• Manage end-to-end event logistics, including vendor negotiations, budget management, booth design, speaker coordination, and post-event analysis 

• Drive measurable pipeline generation through strategic event participation and targeted follow-up campaigns 

Account-Based Experience (ABX) 

• Design and execute multi-channel ABX programs targeting high-value accounts in partnership with Sales 

• Leverage intent data, personalization tools, and orchestrated outreach to engage buying committees and accelerate deal velocity 

• Measure and optimize ABX performance against pipeline contribution and revenue influence metrics 

Partner Marketing 

• Build and manage co-marketing programs with technology partners, system integrators, and channel partners in North America 

• Develop joint value propositions, content assets, and campaign strategies that drive mutual pipeline growth 

• Serve as the primary marketing liaison to the Partner team, ensuring alignment on joint GTM initiatives 

Sales & Partner Alignment 

• Collaborate closely with North America Sales leadership to develop aligned marketing plans that support territory goals and pipeline targets 

• Participate in regular pipeline reviews and QBRs, providing marketing insights and program recommendations 

• Act as the voice of the North America market back to global marketing, sharing regional insights to inform messaging, content, and campaign priorities 

What You Bring 

• 5+ years of demonstrated B2B marketing experience, with a strong track record in field marketing, demand generation, or integrated marketing roles 

• Commerce technology industry experience required: PIM (Product Information Management), DAM (Digital Asset Management), eCommerce platforms, MDM, or related enterprise software categories 

• Proven ability to build and execute ABX programs that drive measurable pipeline and revenue outcomes 

• Experience developing and managing partner marketing programs with technology and services partners 

• Strong event management skills, from strategy through execution and ROI analysis 

• Excellent cross-functional collaboration skills with the ability to influence and align with Sales and Partner stakeholders 

• Self-directed and comfortable working autonomously as the sole regional marketing resource 

• Proficiency with marketing automation platforms (Marketo, HubSpot, or similar), CRM (Salesforce), and ABM tools (6sense, Demandbase, or similar) 

• Bachelor's degree in Marketing, Business, or a related field 

What Will Set You Apart

• Experience marketing to retail, manufacturing, or distribution verticals 

• Familiarity with the product content and commerce ecosystem, including platforms like Salesforce Commerce Cloud, SAP Commerce, Shopify Plus, or Adobe Commerce 

• Experience working for a European-headquartered company with global operations 

• Track record of success in high-growth SaaS environments 

Compensation & Benefits 

The estimated pay range for this role is 125k -140k OTE per annum.

Our salary ranges are determined by role, level, and location. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs.

Why Join Inriver? 

We are scaling. 
As digital commerce accelerates, the need for structured, scalable product data has never been greater. That puts us at the center of digital transformation for leading global brands. 
Joining Inriver means: 
• Working in a high-growth SaaS category 
• Partnering with experienced enterprise sales leaders 
• Playing a direct role in revenue creation 
• Building skills that elevate your long-term SaaS career 

Apply If

If you are a commercially driven regional marketer who thrives in fast-paced SaaS environments and wants true ownership of pipeline growth & You believe Inriver could be your next big adventure