Regional Marketing Lead

We are looking for a high-energy Regional Marketing Lead in Sydney to defend and strengthen Oura’s leadership position in the Australian market. While Oura has a strong existing base, competitors are accelerating through sports and creator ecosystems. Your goal is to establish Oura as the "must-have" premium wearable for sustainable, long-term health – moving the narrative from niche athlete device to an unavoidable lifestyle icon.

What You Will Do

• Strengthen Cultural Gravity: Build "IRL" brand encounters in wellness hot spots, including run clubs, recovery studios, and high-end gyms.
• Hyper-Local Activations: Execute specialized events such as "Oura Recovery Lounges," longevity panels with local experts, and partnerships with the Australian Swim Team.
• Tastemaker Seeding: Own a formal seeding program to get rings on the fingers of local "IYKYK" leaders, including tech founders, chefs, DJs, and fashion tastemakers.
• Full-Funnel Localization: Partner with the central team to adapt the “Introduction to Oura” campaign with local casting and imagery that resonates with the Australian lifestyle.
• Media Partnership Management: Maintain a consistent brand presence through long-term partnerships with key local media vendors.
• Budget Oversight: Direct management of a dedicated budget allocation across creators/seeding, IRL activations, and PR/cultural partnerships.

Requirements

• 7-10 years of experience in brand, integrated marketing, partner or influencer marketing
• Deeply connected in the Sydney wellness, tech, or lifestyle scenes.
• Proven ability to drive "Topline Growth" and brand health metrics rather than just CAC efficiencies.
• Exceptional communication and visual storytelling skills; ability to build crisp briefs that move ideas forward.
• A passion for health, wellness, or human performance.

Contract Details

• Duration: 6 months, with potential for extension or FT conversion
• Hours: Full-time (approx. 40 hours/week)
  Location: Remote (Sydney-based)