Regional Marketing Director - Workplace Hospitality - East Region

Job Description

The Regional Marketing Director is a strategic leader who has a passion for food & beverage, hospitality, and marketing. This leader is a key member of the Workplace Hospitality East Region Team. This role is responsible for driving the business forward through exemplary marketing initiatives and customer engagement programs. This individual will have the ability to think both creatively and strategically, while developing innovative, exciting, experience-driven solutions which continue to grow profitably and sell new business. Ability to communicate and work cross-functionally with a variety of teams, both internal and external, is paramount to the success of this role.

Job Responsibilities

Workplace Hospitality Brand

• Works in partnership with B2B team on the communications strategy, including briefing of necessary stakeholders.
• Gather relevant stories from the operations and culinary for use across social media channels, web site and case studies.

Profitable Business Growth

• Responsible for executing and implementing base business growth programs and strategies to improve participation and customer satisfaction. Ensures all promotions, applicable sales enablers and other initiatives are implemented across the accounts.
• Responsible for driving change, with focus on the culinary and hospitality excellence to drive customer participation and satisfaction.
• Works with RVP, VPO, District Managers and operations team to develop location specific plans to drive innovation and tracks the results.
• Interacts with clients and maintains effective client and customer relations at all levels of the organization.
• Looks for opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention.
• Ensures participation in Voice of the Consumer (VOC) and presents results at team meetings and CBRs 

Team Development

• Manages a team of marketing managers and marketing champions within client organizations and districts.
• Ensures necessary training and support are provided to the account(s) and that standards are fully executed resulting in sustainable growth in sales, customer satisfaction and increased profits.
• Works collaboratively with Growth, Operations, Finance and Tech Teams and the broader Field Marketing team.

New Sales and Account Retention

• Participates in the contract re-bid/extension process for their account.  Assists Growth team with new and proactive retention efforts.
• Works collaboratively with the Operations Teams to develops CBRs, case studies and “tour ready” locations.

Qualifications

• A minimum of 10+ years of marketing or food service management experience, with a proven record of success and effective performance.
• A bachelor’s degree in marketing, business, or hospitality management is highly preferred.
• Experience in contracted dining service and account management is a plus.
• Demonstrated ability to think creatively and strategically.
• Experience or proven track record to work optimally in a fast-paced environment with internal and external partners.
• Must have strong written and verbal communication skills.
• Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills.
• Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills.
• Must be able to efficiently utilize social media and understand digital marketing.
• Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives.
• Must be able to efficiently use MS Office product to accomplish work tasks, especially PowerPoint.
• Proficient knowledge of Canva and/or Adobe InDesign is preferred.
• Must be a team-player with a can-do attitude.
• Requires people management experience for 5+ direct reports.
• 80%+ travel

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Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.