Regional Director of Marketing (West)

Title:                Regional Director of Marketing, West Coast (Remote)

Rate of Pay:    $100-$115k + Bonus

Reporting:       Vice President of Brand Marketing

Location:         West Coast Remote

About Our Role: 

Our West Coast Regional Director of Marketing leads the strategy, execution, and optimization of marketing for our West Coast hotel portfolio, partnering with property teams, revenue management, brand marketing, and external partners to drive business results, expand brand awareness, and deliver on brand promises.

About Our Values: 

We believe in guiding the adventure, saying yes to possibilities, and working together as one team. With excellence at our core and a touch of magic in every detail, we create experiences that are authentic, elevated, and unforgettable.

Essential Functions:

Portfolio Marketing Leadership

• Lead marketing for a portfolio of properties, ensuring brand standards while leveraging local market opportunities
• Support new openings with launch and market activation plans

Strategy, Campaigns & Programming

• Develop annual and quarterly marketing plans aligned with revenue and guest experience goals
• Execute integrated campaigns, promotions, events, and programming in partnership with revenue, operations, Experience, and F&B teams
• Create targeted email campaigns and on-property, digital, and social marketing

Partnerships, PR & Community

• Build local, regional, and distribution partnerships (including Marriott)
• Identify PR opportunities, support media visits, and strengthen community and tourism relationships

Digital Performance & Insights

• Partner with HQ on paid media, SEO, social, and creative

Qualifications

• 5+ years of marketing experience (hospitality, travel, lifestyle, or boutique hotels).
• Strong understanding of omnichannel marketing, brand growth and positioning strategy.
• Demonstrated ability to partner cross-functionally and influence property teams.
• Ability to travel regularly across assigned properties.

Preferred:

• Multi-property, resort or regional marketing management experience.
• Revinate and OpenTable experience preferred
• Marriott experience preferred