Region Manager, Marketing Culture and Partnerships North America
HARMAN InternationalA Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
Introduction: A Career at HARMAN Lifestyle
We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
Unite your passion for audio innovation with high-tech product development
Create pitch-perfect, cutting-edge technology that elevates the listening experience
About the Role
The Regional Culture & Partnerships Manager will be responsible for elevating Harman’s role within popular culture. They will identify relevant brand-building opportunities within culture, lead the sell-in internally and then oversee planning and execution of all associated programming.
The Regional Culture & Partnerships Manager will report into the Director of Brand Activation for Consumer Audio, for their region. This person will manage 2 direct reports, and 5 agencies, totaling roughly 30 people on those collective teams.
What You Will Do
Cultural Strategy
Set the strategy and lead execution for cultural and experiential marketing across HARMAN’s consumer audio brands in their region.
Oversee all regional partnerships across music, sports, gaming, brand, and culture.
Partner with the region marketing team to deliver retailer-focused programs tied to cultural moments and measurable ROI.
Ambassadors & Sponsorships
Assess partnership opportunities across the cultural landscape including meeting with agents, properties, labels etc. Make strategic, financially aware and aligned decisions across key internal stakeholders that help boost brand KPIs and business needs.
Lead HARMAN’s Regional music ambassadorship program, including talent identification, deal support, and oversight of performances, content, production, and appearances.
Own the development and execution of regional music festival sponsorships and experiential platforms, including SXSW, Tomorrowland and others.
Event Execution
Lead planning and execution of key region-specific cultural, music, and experiential events, ensuring seamless integration with regional brand strategy and delivering impactful consumer engagement across priority markets
Lead the team responsible for all mobile brand experiences across the region.
Region Flagship Stores
Oversee the marketing strategy and activations supporting the region flagship store’s cultural and community presence designed to drive foot traffic and in-store engagement.
Global Collaboration
Collaborate with the Global Culture & Partnerships lead to ensure alignment with global strategy and brand consistency. Participate on and contribute to the Global Culture Counsel.
Act as lead voice in Global talent discussions to represent the needs of their region. Work to ensure – as relevant – integration of global assets into regional planning.
What You Need to Be Successful
Bachelor’s Degree required.
Minimum 10+ years experience in Brand Management, Marketing Communications, Advertising or Consumer Promotions at an agency, media company or manufacturer of Consumer/Professional Products.
Project management and problem-solving skills – Experience driving projects within defined schedules with the ability to resolve issues and gates while maintaining schedules.
Strong business background - As well as excellent written and verbal communication skills required.
Self-starter with ability to thrive in a fast-paced environment – Motivated and able to work in a very fast work environment. Able to change priorities and handle multiple projects at one time a must.
Experience working cross-functionally on strategic projects.
Clear understanding of the Harman Consumer Audio brands and equally firm grasp on popular culture.
This person will manage 5-6 agencies to ensure that they efficiently accomplish their objectives. It will require that this person set a clear agenda, lead from the front and manage multiple agencies with multiple priorities of their own.
Collaboration is key to success in this role – working with global region colleagues, media, social media, customer marketing and numerous agencies
Bonus Points if You Have
A minimum of 10 years of music and/or roles in entertainment or cultural marketing areas is preferred
Brand management experience a plus
Interpersonal relationships within the music, sports and entertainment space
What Makes You Eligible
Be willing to travel up to 15%, domestic and international travel (Domestic Focused)
Be willing to work in a region HQ
Successfully complete a background investigation and drug screen as a condition of employment
What We Offer
Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
Extensive training opportunities through our own HARMAN University
Competitive wellness benefits
Tuition reimbursement
“Be Brilliant” employee recognition and rewards program
An inclusive and diverse work environment that fosters and encourages professional and personal development
You Belong Here
HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.
About HARMAN: Where Innovation Unleashes Next-Level Technology
Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.
Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.
If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!
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HARMAN is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training, and competitive compensation. (www.harman.com)
Salary Ranges:
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.