Radiology Director Portfolio Marketing

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Radiology Director Portfolio Marketing 

Radiology Director Portfolio Marketing

PURPOSE

Everyone deserves clear answers about their health. Bayer advances Health for All by developing diagnostics and therapies that address unmet medical needs. Our Radiology Division — a market leader built on 80+ years of radiology heritage and the combined strengths of Bayer diagnostic imaging and legacy MEDRAD® — develops and commercializes imaging solutions across CT, MRI, PET and interventional modalities, including devices, contrast agents, dose‑management software and professional services.

Building on our legacy, Bayer expanded into Molecular Imaging with the recent acquisition of investigational pan-amyloid radiotracers aimed at improving detection of cardiac amyloidosis.  These tracers could enable earlier, more accurate identification of systemic and cardiac amyloidosis — a progressive disease that remains underdiagnosed despite advances in care that affects an estimated 400,000 people globally. Most patients today are diagnosed too late for optimal intervention, so better diagnostic tools can substantially change patient pathways.

The lead compound, I‑124 evuzamitide, is a PET radiotracer in Phase III clinical development for detection of cardiac and other systemic amyloidoses and has received U.S. FDA Breakthrough Therapy designation for cardiac amyloidosis and Orphan Drug designation in the U.S. and EU.

With near‑term data readout, we’re hiring a director‑level marketer to prepare launch readiness and accelerate growth of our molecular imaging program. This role combines pre‑launch brand strategy, clinical evidence translation, and launch execution with post‑launch US commercialization to build market share and drive clinician adoption of our cutting-edge radiotracers. You will collaborate closely with cross-functional teams to develop and execute comprehensive marketing plans to support diagnostic clarity with target audiences, enhance brand visibility, and ultimately improve patient outcomes.

The role may be supported from our Whippany, NJ headquarters or our Indianola/Pittsburgh facility and is structured as a remote position with flexible location options.

KEY TASKS AND RESPONSIBILITIES

Scope: Local

• Leverage data-driven insights to spearhead effective marketing strategies and agile programs for radiotracers, including campaign development & core promotional materials
• Use customer insights and analytics to define and prioritize market segments and channel mix (personal vs. non‑personal); support field‑force sizing for the first radiotracer launch
• Identify and pilot innovative promotional tactics and partnership models (e.g., pharma CV/Onc collaborations or joint promotion)
• Develop and share subject‑matter expertise across Bayer’s cardiology and oncology portfolios and with the MI (NucMed) Device team
• Partner with Learning & Development to design and deliver onboarding and launch training (disease state, clinical data, product and competitive positioning, etc.)
• Coordinate with Product Squads, Customer Squads, Customer Insights & Analytics, and Digital Marketing & Product Ops to design, measure and communicate programs
• Lead matrix teams to align stakeholders and ensure timely execution of brand initiatives
• Lead Promotional Review Team (PRT) reviews of key promotional materials
• Foster a collaborative culture that cultivates and celebrates learning, open communication, camaraderie, and fun through innovation, new ideas, and recognition

The Director Radiology Marketing shapes and executes strategic plans that deliver customer value while driving revenue and profitability for this launch brand, including:

• New product launch strategy and planning to deliver flawless execution
• Defining and executing competitive strategies to grow market share and defend positioning  
• Flexibility and collaboration among cross-functional teams
• Agency, KPI, and budget management to optimize investments and deliverables
• Timely, data-informed decisions in a fast-paced, ambiguous environment 
• Adherence to company compliance, policy, and guidelines
• Works closely with Radiology Marketing, Portfolio, Customer Insights, senior Radiology leadership, GSM, Field Teams (Sales, Service Operations, Clinical), Training, Market Access, Medical
• Interacts with customers to develop ongoing company rapport and resolve any issues that arise
• Leads brand relationship with agency partners

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

REQUIRED QUALIFICATIONS

• Extensive knowledge and proven delivery across all principal areas of Healthcare Professional (HCP) marketing required, including developing marketing strategy, personal/non-personal tactical development and execution, KOL development, KPI setting/performance measurement, agency management
• Proven ability to synthesize complex information, market data, and financials to develop business cases and formulate action plans required
• Proven ability to influence without authority and drive highly matrixed teams to deliver on strategic priorities
• Pharmaceutical or radiotracer experience required
• Excellent written and oral communication skills required
• Passion for patients and self-motivation to thrive in a high-intensity, fast-paced environment
• Flexibility and willingness be a change agent with demonstrated ability to motivate and inspire colleagues
• Willingness to travel up to/roughly 20% domestically

PREFERRED QUALIFATIONS

•  BA/BS preferred, MBA or other advanced degree a plus
• 10 years of Pharmaceutical Marketing/Product Management/Brand Management experience preferred, OR
• 7 years of Pharmaceutical Marketing/Product Management/Brand Management experience preferred with an MBA or other advanced degree
• New product launch experience strongly preferred
• Experience in Radiology/Diagnostic Imaging and specifically PET radiotracers preferred
• Cardiology experience, oncology experience, and/or commercialization of radioactive products desired
• Global strategic marketing experience is a plus
• Agile marketing and/or digital marketing experience preferred

Employees can expect to be paid a salary between $175,360.00 - $263,040.00. Additional compensation may include a bonus or commission (if relevant).  Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This posting will be available for application until at least 4/10/26.

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