Product Marketing Specialist, Programmatic Channels
StackAdaptStackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
We are looking for a Product Marketing Specialist to support inventory and channel go-to-market and collateral creation initiatives.
You will define and execute strategies that drive adoption, retention, and awareness, cementing StackAdapt as a leader in inventory and channels. In this role you will report to a Senior Product Marketing Manager. StackAdapt is a remote-first company. We are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.
What You’ll Do:
- Audio and In-game GTM Leadership
Own the go-to-market strategy for our audio and in-game channels. - Positioning and Messaging
Develop clear and differentiated positioning and messaging for StackAdapt's solutions for key channels and inventory partners. - Market and Competitive Insight
Lead market research and competitive analysis for the channels and identify opportunities, risks, and whitespace to refine StackAdapt's offering and narrative. - Launch and Lifecycle Management
Plan and execute launches and enhancements that are specific to channel and inventory needs, from campaign tools and workflows to measurement, compliance, and data partners. - Cross Functional Collaboration
Work closely with product, Inventory, Sales, Sales Enablement, Content, and Demand Generation to ensure tight alignment on strategy and priorities, including strong partnership with Inventory and sales teams.
What You Will Need
- 2-5+ Years in Product Marketing
Experience in product marketing and content creation, ideally in adtech, martech, SaaS, or data driven products. - Programmatic and Digital Advertising Knowledge
Solid understanding of programmatic buying, audience targeting, measurement, and how advertisers use digital channels across the funnel. - Entrepreneurial Mindset
Comfort operating in a new and evolving function, with a bias to action, testing, and iterating to unlock growth. - Analytical and Strategic Thinking
Ability to synthesize market trends, customer input, and performance data into clear recommendations that influence product and commercial decisions. - Collaboration Skills
Proven success partnering with sales, product, and leadership to build alignment and deliver measurable business impact. Experience supporting specialized teams such as political or public sector is a plus. - Communication Skills
Excellent written and verbal communication skills, confident building narratives for both internal stakeholders and external clients. - Experience Using Tools: Experience with tools including Slack, Highspot, Pendo, Asana, and Hubspot.
The compensation range listed for this role reflects the expected base salary for candidates located in Ontario, Canada. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location.
This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package.
Factors Influencing Final Compensation:
- The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.
- Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.
StackAdapter's Enjoy:
- Highly competitive salary
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- Access to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our social and team events!