Product Marketing Manager (Founding team)

This role can be fully remote. Our team is based in San Francisco and Seattle.

About the Company

Cavalry helps e-commerce brands like Harry’s and Naadam scale their customer experience by automatically resolving order problems and customer issues.

We don’t frustrate customers like traditional AI agents by following predefined flows. We optimize for customer outcomes by dynamically resolving order problems.

What’s unique about Cavalry is we’re building a vertically integrated CX resolution platform, fully resolving complex order issues dynamically without predefined workflows. We help brands automate resolving delivery issues, price matching, order modifications, fulfillment errors, promo code issues, returns/exchanges and more without human intervention or escalation.

Our core team previously founded, built and scaled Touch of Modern, the leading men’s e-commerce daily destination with 16m registered members, featuring 3,000+ brands across categories from electronics, watches, housewares, art and accessories. We are a small, highly agile team that is focused on execution, experimentation and growth.

We are backed by 50+ world class investors including Pablo Srugo (Mistral), Max Levchin (Affirm, PayPal), Ryan Hoover (Product Hunt), Will Hockey (Plaid, Column) and Mark Ang (GoBolt).

Beyond our dynamic and constantly evolving product, we offer exceptional personal development and growth, freedom to experiment, and a collaborative team that inspires debate.

What you need to know

This is a Founding Product Marketing role.

There is no perfect positioning doc waiting for you. No established messaging hierarchy. No “launch process.” You’ll help build the system while shipping outcomes every day.

You need to be comfortable living in ambiguity, getting 70% clarity, publishing anyway, learning fast, and iterating hard. The roadmap moves. The ICP evolves. The story gets sharper as we go.

If you need structure to do your best work, this role will be painful. If you can create structure while moving fast, you’ll thrive.

What you’ll be doing

Own positioning, messaging, and narrative (end-to-end)

• Develop and continuously refine positioning and messaging across ICPs (mid-market → enterprise), industries, and use cases.
• Create a crisp, compelling category narrative (what Cavalry is, why it matters, why now).
• Build and maintain core GTM assets: messaging frameworks, value props, proof points, competitive positioning, objection handling.

Translate complexity into clarity (and conversion)

• Turn complex product capabilities into simple, memorable language that converts on the website, in ads, in decks, and in sales conversations.
• Write and iterate high-impact website pages, landing pages, onboarding flows, email sequences, and ad concepts.
• Make “what we do” instantly obvious in <10 seconds for a first-time visitor.

Launch and adoption (without the bureaucracy)

• Partner with Product + Sales to launch features with speed and clarity: what it is, who it’s for, why it matters, how to sell it, how to measure it.
• Create enablement assets: one-pagers, demo narratives, battlecards, talk tracks, ROI framing.
• Own the “market feedback loop”, what prospects misunderstand, what competitors claim, what objections are trending, and how we respond.

Storytelling + content that actually moves pipeline

• Produce exceptional content: customer stories, founder-led narratives, POV content, use-case explainers, and compelling short-form for ads/social.
• Create a content system that supports demand gen: themes, series, repurposing loops, distribution playbooks.

AI-native operator

• You use AI daily to 10x output and quality (research, positioning, copy iterations, content repurposing, competitive analysis, enablement). We’re not a “hand-holding” org, you will own outcomes end-to-end and build from scratch with minimal prior structure.

Build Cavalry’s “influencer SLT” engine

• Lead projects turning our leadership team into credible industry voices.
• Build a repeatable system: topics, posting cadence, narrative arcs, ghostwriting, editing, performance feedback loops.
• Craft social stories that reinforce positioning and make us feel inevitable in the market.

Operate like a builder (not a “PMM request desk”)

• Prioritize ruthlessly. Work across functions. Ship, learn, and iterate.
• Create lightweight processes and templates that make the team faster (not slower).
• Be the person who makes chaos productive.

What you bring to this role

• 3-5+ years in product marketing / messaging / content for B2B SaaS (bonus if AI, CX, e-commerce, Shopify ecosystem).
• Proven ability to build PMM from scratch: positioning → messaging → assets → launches → enablement → iteration.
• Exceptional writing skill. You can write:
  • crisp website copy
  • conversion-focused landing pages
  • narrative-driven thought leadership
  • tight ad concepts and hooks
  • clear product explanations without buzzwords
• Strong strategic thinking and high output. You don’t just “think”, you publish.
• You’re excellent at pivoting: new insight, new angle, new story and fast, without ego.
• Customer empathy + commercial instinct: you understand what makes buyers move and what makes them hesitate.
• Comfort with ambiguity and speed. You can make progress with partial inputs and imperfect data.
• Strong cross-functional collaboration skills (Product, Sales, Marketing).
• Bonus: experience building personal brands, executive comms, ghostwriting, or scaling founder-led marketing.

Why this role is worth it

You’ll have huge ownership, direct influence on growth, and the chance to define the category narrative for a company with real product depth. This is not “maintenance PMM.” This is build the machine PMM.