Product Marketing Manager

Product Marketing Manager

Salary: Up to £75,000 dependant on experience per annum, plus company benefits

Location: Remote from United Kingdom

Contract: Full Time, Permanent

Shifts: 37.5 hours per week, Monday – Friday, 9am until 5:30pm with 1 hours unpaid lunch break

Work model: Remote but with access to London for trade shows, events and conferences

Williams Lea seeks a Product Marketing Manager to join our team!

Williams Lea is the leading global provider of tech-enabled business and marketing services helping clients manage and transform processes through resilient, scalable 24/7 operations. We combine deep expertise, agentic AI-imbedded workflows, and a global delivery model into a tech-enabled, seamless human expert-in-the-loop experience that helps clients achieve superior business outcomes.

Built on a strong heritage and great client relationships, we harness deep industry expertise, emerging technology and our global “Optishore™” delivery model to plan, build, execute and measure business processes, driving operational agility and digital transformation at speed and scale.

Williams Lea, an RRD company, serves clients in 20 countries across four continents and has 15,000 employees worldwide.

Purpose of role

The purpose of the Product Marketing Manager role is to drive the commercial success of our global product and service offerings by deeply understanding our markets, clients, and competitive landscape, and translating that insight into compelling positioning, messaging, and go‑to‑market execution. This role acts as a strategic connector between Product, Marketing, Business Development, and Account Management teams worldwide.

Key responsibilities

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements, ensuring alignment with overall business objectives
• Market Research: Conduct in-depth market research to identify target segments, customer needs, and competitive landscape
• Product Positioning: Define and communicate compelling product positioning and messaging that resonates with our target audience
• Content Creation: Develop and oversee the creation of engaging marketing content, including videos, whitepapers, case studies, and blog posts
• Sales Enablement: Provide sales teams with the necessary tools, training, and support to effectively sell products and services
• Market Analysis: Track market trends, competitor activities, and industry developments to identify opportunities and threats
• Performance Measurement: Monitor product performance metrics and analyze data to measure success and identify areas for improvement.

The successful product marketing manager will:

• Understand our global product service offerings inside and out
• Partner with the product and marketing team to implement competitive positioning strategies and compelling, differentiated messaging, to engage, excite and convert prospects and clients
• Use client data to build buyer personas which articulate buyer expectations, preferences and aversions and provide guidance to the global marketing and business development teams on how best to reach and influence decision-makers
• Develop and implement methods to collect and share timely research and relevant insights with the global marketing, business development and account management teams around competitive intelligence, and market trends within our target verticals
• Build strong, amiable relationships with key strategic partners, internally and externally, and provide data-driven feedback as appropriate
• Position the global business development and account management teams to win more business by creating and maintaining a robust repository of sales enablement materials, including videos, product fact sheets, competitive comparisons (Beat Sheets) and other collateral, prioritized by organization need and mapped to the buying journey
• Develop and maintain a library of use cases and current client success stories to support new sales and upsell opportunities
• Provide training to marketing, business development and account management teams on new sales enablement materials and in support of GTM and GIM campaign goals and plans

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 7+ years of experience in product marketing, preferably for a B2B enterprise solution
• Strong understanding of product lifecycle management and product marketing best practices
• Proven track record of successful product launches and market positioning
• Experience marketing technology products, ideally within fintech or legaltech
• Experience with CRM, marketing automation and ABM technology tools
• Proven ability to develop and implement product positioning and messaging strategies including multi-channel go-to-market and grow-in-market strategies and plans

Skills

• Ability to work effectively in a fast-paced, collaborative environment
• Strong analytical skills and ability to interpret data
• Demonstrated success leading cross-functional projects and nurturing strong partnerships with business leaders globally, to drive positive bottom line results
• Excellent written and verbal communication skills, exceptional listening and presentation skills, and a positive solutions-focused attitude
• Highly skilled at seeking out and applying data and insights to make informed decisions and change course quickly
• Exceptional deadline-driven, detail-focused project management skills and ability to work independently
• A never-ending desire to try new and interesting strategies and tactics to improve processes and results

Using AI in your application

We’re happy for you to use AI tools to research us, polish your cv/cover letter, and practice interviews. Please make sure everything you submit reflects your authentic skills and experience.

To keep things fair, please don’t use AI to invent or exaggerate achievements, complete assessments (unless we say it’s allowed), or to generate live interview answers.

Rewards and Benefits

We believe in supporting our employees in both their professional and personal lives. As part of our commitment to your well-being, we offer a comprehensive benefits package, including but not limited to:

• 25 days holiday, plus bank holidays(pro-rata for part time or fixed term roles)
• Salary sacrifice schemes, retail vouchers – including our TechScheme which can be used on a range of gadgets such as Smart TV’s, laptops and computers or household appliances.
• Life Assurance
• Private Medical Insurance
• Dental Insurance
• Health Assessments
• Cycle-to-work scheme
• Discounted gym memberships
• Referral Scheme

You will also have the opportunity to work for a global employer who is dedicated to offering each and every employee an enjoyable, challenging and rewarding career with future career development prospects!

Equality and Diversity

The Company values the differences that a diverse workforce brings to the organisation and will not discriminate because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation (each of these being a “protected characteristic” in discrimination law). It will not discriminate because of any other irrelevant factor and will build a culture that values openness, fairness and transparency.

If you have a disability and would prefer to apply in a different format or would like to make a reasonable adjustment to enable you to make an interview please contact us at careersatWL@williamslea.com(we do not accept applications to this email address).

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