Product Marketing Manager

The Company 

Cerbo is a high-growth healthcare SaaS company, doing our part in the medical market to support holistic lifestyles and personalized medicine. Our software is purpose built for functional, integrative, direct primary care (DPC), and concierge medicine practices that are actively changing how healthcare is delivered. With our recent merger with OptiMantra, Cerbo has become one of the leading platforms in this rapidly growing market. Our customers are redefining the patient experience, and Cerbo exists to give them the technology foundation to grow, scale, and deliver better care. 

About the Role 

OptiMantra and Cerbo are modern SaaS EMR platforms serving integrative, functional, wellness, and concierge care practices, direct primary care, behavioral health practices and medispas. We are seeking a strategic and hands-on Product Marketing Manager to drive positioning, competitive intelligence, go-to-market strategy, and sales enablement across both platforms. 

This is the first Product Marketing role at OptiMantra and Cerbo. You will have the opportunity to build the function from the ground up, establish best practices, define processes, and shape how product marketing drives revenue impact across the organization. 

We are especially looking for someone who is AI curious. Not someone who has all the answers, but someone actively exploring how AI can make product marketing smarter, faster, and more impactful. You are energized by learning, experimenting, and applying AI tools to improve insight generation, messaging refinement, competitive monitoring, and GTM performance. 

What You’ll Own 

Positioning and Messaging 

• Define and refine differentiated positioning for OptiMantra and Cerbo 

• Craft value propositions tailored to integrative and functional healthcare providers 

• Translate product capabilities into clear clinical, operational, and financial outcomes 

• Ensure consistent messaging across marketing, sales, and customer success 

Go-To-Market Strategy 

• Lead product launches from strategy through enablement and post-launch optimization 

• Develop GTM plans grounded in customer insight, usage data, and competitive intelligence 

• Align cross-functional stakeholders around launch goals, KPIs, and success metrics 

• Identify expansion and cross-sell opportunities across both EMR platforms 

Sales and Partner Enablement 

• Serve as a strategic partner to sales leadership 

• Develop sales narratives, pitch decks, objection handling guides, competitive battlecards, and proof points 

• Partner with sales on win-loss analysis to continuously refine positioning 

• Enable strategic partners with differentiated messaging and market insights 

• Ensure partners are equipped to articulate value clearly and confidently 

• Support teams with ongoing competitive updates and market intelligence 

AI-Driven Customer and Market Insight 

• Leverage AI tools to synthesize: 

• Customer interviews and NPS data 

• Support and implementation feedback 

• Win-loss insights 

• Usage and behavioral trends 

• Use AI to accelerate competitive research and identify market shifts 

• Continuously explore emerging AI capabilities that improve product marketing workflows 

• Champion experimentation with AI to enhance speed, clarity, and strategic decision-making 

Competitive Strategy 

• Own ongoing competitive intelligence across EMR and adjacent health tech markets 

• Translate competitive insights into clear differentiation strategies 

• Anticipate market shifts and proactively evolve positioning 

• Partner with leadership to inform pricing, packaging, and roadmap prioritization 

Performance and Optimization 

• Define and track product marketing KPIs including adoption, feature utilization, conversion lift, and launch impact 

• Use data and AI-supported analysis to continuously refine GTM execution 
• Translate insights into strategic recommendations for product and executive teams 

Why You’ll Love Working Here

• Competitive compensation based on experience
• Paid Time Off and company holidays 
• Comprehensive health, dental and vision benefits
• Short-term and long-term disability Insurance
• 401k plan with matching company contribution
  
• Real ownership and impact in a fast-growing health tech company
  

Location: 100% Remote 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.