Product Marketing Manager

Position Title: Product Marketing Manager

Department: Marketing

Reports To: Creative Marketing Director

Location: In-office preferred in Leominster, MA; Washington, DC; Chicago, IL; or New York, NY. Open to remote candidates across the U.S.

FLSA Status: Exempt

Position Summary

The Product Marketing Manager supports the successful launch and ongoing promotion of AIS furniture products. This role works closely with product, sales, and creative teams to translate product features and design intent into clear messaging, sales tools, and marketing assets that support dealers, designers, and end users.

Key Responsibilities

Product Launch & Go-to-Market Support

• Lead new product launches, refreshes, and line extensions
• Collaborate with product, design, and leadership teams to understand product intent and differentiation
• Develop launch timelines, messaging, and rollout plans across sales, marketing, and digital channels

 

Sales Enablement & Communications

• Create and maintain sales tools including brochures, spec sheets, presentations, and sales aids
• Develop product positioning, value propositions, and talking points for internal and dealer teams
• Support product training through sales meetings, webinars, and launch presentations

 

Marketing Assets & Visual Support

• Partner with creative teams to produce product visuals, diagrams, and digital assets
• Support content for websites, product pages, catalogs, lookbooks, and advertising
• Ensure all materials are accurate, on-brand, and aligned with AIS standards

 

Qualifications

• Bachelor’s degree in Marketing, Business, Design, or related field
• 3+ years of experience in product or service marketing
• Experience supporting product launches, go-to-market initiatives, and sales enablement
• Familiarity with CMS platforms and marketing tools (Adobe Creative Suite, Microsoft, Canva, etc.)
• Experience creating sales tools and marketing collateral (brochures, presentations, sales aids)
• Creative writer with excellent grammatical and editor skills

Preferred Skills & Experience

• Background in commercial furniture, contract interiors, or related industries
• Ability to collaborate with creative teams including engineering and product development to develop visuals, layouts, and marketing assets
• Understanding of workplace trends, A&D audiences, and furniture products
• Strong organizational, communication, and collaborative messaging skills
• Agile in shifting priorities across multiple projects, including adjusted timelines

Personal Attributes

• Self-motivated, proactive, and able to work independently in a fast-paced environment.
• High level of professionalism, accountability, and customer service orientation.
• Analytical thinker with strong problem-solving abilities.
• Commitment to AIS’s values of integrity, continuous learning, design leadership, and creating customer value.

AIS Core Values

At AIS, we have a strong set of values that guide our business and help us align with our customers:

• We listen to our customers.
• We rely on our Employees.
• We honor Integrity.
• We embrace Continuous Learning.
• We lead with Design.
• We create Value.
• We work to make the World better.

EEO/AA Statement

As an EEO/AA employer, AIS will not discriminate in its employment practices due to an applicant's race, color, sex, pregnancy, national origin, ancestry, citizenship, sexual orientation, gender identity or expression, protected genetic information, age, disability, marital status, veteran status, religion, height, weight, other protected group status, or any other basis protected by the laws where we employ people.

This organization participates in E-Verify Employment Eligibility Verification.
AIS is a Federal Contractor and required to comply with Executive Order 14042.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by members assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.