Product Marketing Manager

Driftrock is hiring a Product Marketing Manager to own the go-to-market assets and sales enablement that help the world's biggest automotive brands choose us, and choose us again.

Quick facts

• Team: Commercial
• Reports to: Matt Baldwin, CEO
• Location: Fully remote, UK or abroad. You'll keep a few hours of daily overlap with UK working hours.
• Contract: Full-time, permanent
• Salary: £45,000 to £60,000 + share options
• Start date: As soon as we find the right person

Why this role exists

Driftrock has strong positioning, a differentiated platform story, and growing proof points, but no-one yet whose job it is to turn them into the GTM assets the commercial team needs to close deals. The EV transition, new market expansion, and increasing pressure to prove marketing ROI mean the sales conversation is getting more complex, and the team needs great materials to navigate it.

This is the first dedicated product marketing hire at Driftrock. You'll own the GTM asset library from day one, the sales decks, one-pagers, battlecards, and product launch materials that determine whether prospects understand our differentiation and reps walk into every meeting with confidence.

What you'll own

The full go-to-market asset library, every sales deck, one-pager, battlecard, and product launch material the commercial team relies on to win deals.

Your first 90 days

• By day 30: Audited our existing sales assets, embedded with the commercial team, and shipped an updated core sales deck.
• By day 60: Core GTM library complete, product one-pagers, competitive battlecards, and objection-handling frameworks live and in use by the sales team.
• By day 90: First product launch handled end-to-end; full sales enablement toolkit built out; at least one customer case study published.

What you'll be doing

• Build and maintain Driftrock's core sales assets, decks, product one-pagers, pitch narratives, and demo leave-behinds that reflect current positioning and help the team win.
• Own sales enablement, competitive battlecards, objection-handling frameworks, and conversation playbooks so the team can confidently position Driftrock in any deal.
• Lead go-to-market for new product launches, own positioning, messaging, and launch assets so the sales team is ready to sell before anything ships.
• Research customers and market trends, translating insights into sharper positioning and messaging across the buyer journey.
• Partner with Commercial and Customer Success to produce customer case studies in formats usable across sales, events, and digital.
• Support Driftrock's thought leadership programme with guides, articles, and data-led insight content that builds brand authority in the automotive marketing space.

What you'll bring

We care more about evidence of impact than a specific number of years. You'll probably recognise yourself in most of the below:

• Proven track record building GTM sales assets, decks, one-pagers, battlecards, that sales teams actually use to win deals in a B2B SaaS environment.
• Strong writer who can simplify complex technical products into clear, differentiated narratives, from short-form sales copy to long-form positioning.
• Comfortable working directly with sales and commercial teams; you know how to ask the right questions and turn the answers into materials that land.
• Strong design eye, you produce on-brand, professional materials and know the difference between a good and a great deck.
• A self-starter who sets their own priorities, works with autonomy, and ships without hand-holding.

Bonus points

• Background in automotive, mobility, or adjacent B2B verticals.
• Familiarity with competitive positioning frameworks, e.g. April Dunford's Obviously Awesome.
• Track record in a similar-sized scale-up (20–50 people).
• Experience with lead generation, marketing automation, or AdTech products.

Not sure you tick every box? Please apply anyway. If you can show us you've moved the metric that matters, we want to hear from you.

Why Driftrock

Driftrock's mission is to become the world-leading automotive and e-mobility marketing platform, and to help accelerate the transition to clean transport. We work with some of the world's biggest brands, including BMW, BYD, Mercedes-Benz and Volvo, and partner with the world's leading platforms, including Meta, Google, mobile.de and Auto Trader. We've been building since 2013, we're ISO 27001, ISO 9001 and TISAX certified, and our work enables billions of euros in vehicle sales every year.

We're a tight-knit, fully remote team of 35+ across engineering and design, customer success, performance and commercial, spread across the world. That means your work has a real, visible impact on our product, our culture and how we operate.

How we work is shaped by four values:

• We care: about our customers, our team and the people who see the marketing we power. Work isn't done until we can prove it's useful.
• Be that person: if something needs fixing, fix it. It's never someone else's problem.
• People-first: we put people at the core of everything, and never compromise security or privacy for results.
• Be better today than you were yesterday: we bake learning and continuous improvement into everything we do.

In practice that looks like weekly Monday Showcases where we share what we're learning, regular retros, a budget to attend the courses and conferences that grow you, Donut coffee pairings to stay connected, and an annual company Summit that brings the whole global team together in person.

What's in it for you

We're remote-first and flexible about how and where you work, with co-working space available if you want it. Alongside your salary:

• Share options in Driftrock, on founder-friendly, tax-efficient EMI terms, including the option to retain vested options after leaving (at board discretion).
• Comprehensive Vitality health cover: medical, dental, vision, hearing, mental-health support and therapy, cancer cover, a free Headspace subscription and Vitality rewards.
• 24 to 28 days' holiday (24 + 1 extra each year, capped at 28), plus bank holidays.
• Pension contributions, life assurance (3x salary) and income protection.
• Electric car salary-sacrifice scheme (Octopus): save up to ~40%, with insurance, servicing and a charging perk included.
• Enhanced maternity and paternity leave.
• A learning budget for books, courses and conferences, plus time for personal goals.
• Perks and discounts via CharlieHR, and a BMW Group employee discount programme.

International team members

We're remote-first and hire globally. While some UK-specific benefits are delivered differently abroad, we strive for genuine parity. Wherever you are, the standard package includes a comprehensive health plan, pension contributions, paid time off including local bank holidays, share options, enhanced maternity and paternity leave, a learning budget, and our flexible working culture. International team members are employed compliantly via an Employer of Record (Remote.com).

Our hiring process

A short intro call to cover the basics both ways.

A conversation with the hiring manager about your experience and how you think.

A practical task or working session based on real challenges (no unpaid spec work).

A final conversation with the team, including time to ask us anything.

We'll always tell you where you stand, and we welcome questions at any stage.

Inclusion at Driftrock

Driftrock is an equal-opportunity employer. We welcome applicants of every background, identity and life experience, and we're building a team that reflects the people our marketing reaches. We don't make decisions based on age, disability, gender, gender identity, marital status, race or ethnicity, religion or belief, or sexual orientation. If you need any adjustments to the application or interview process to do your best, just let us know, and we're glad to help.

We will not be considering recruitment agencies for this role.

By applying for this job you give us permission to store your data on our secure applicant tracking system and to contact you about Driftrock job opportunities. We process your data for recruitment purposes only and keep it until this role is filled, after which we will delete it or, with your agreement, keep it for similar future roles for up to 12 months. See our privacy policy at driftrock.com/privacy-policy for how we comply with GDPR, including how to access, correct, delete or restrict the data we hold. You can lodge a complaint with the UK supervisory authority (the Information Commissioner's Office), or contact our DPO for any concerns.