Product Marketing Manager
Lone Wolf Technologies
1 hour ago
Full-time
Remote
Canada
Manager
Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. When a broker or agent decides whether your product is worth their investment, your work directly shapes that decision.
\n•   Keep your product story strictly aligned with the broader Lone Wolf narrative.
•   Translate AI capabilities into practical, undeniable value for real estate professionals.
•   Maintain competitive intelligence for your suite of products and build it directly into your positioning.
•   Serve as the internal subject matter expert for your product line and target buyers.
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Go to Market & Strategy
•   Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
•   Execute pilot programs to test positioning and pricing before wider release.
•   Track launch impact strictly against pipeline, adoption, and revenue.
•   Recommend strategic pricing and packaging for your products within the overall portfolio framework.
•   Partner with Demand Generation to build campaigns that drive pipeline and product adoption.
•   Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
•   Execute pilot programs to test positioning and pricing before wider release.
•   Track launch impact strictly against pipeline, adoption, and revenue.
•   Recommend strategic pricing and packaging for your products within the overall portfolio framework.
•   Partner with Demand Generation to build campaigns that drive pipeline and product adoption.
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Sales & Revenue Enablement
•   Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
•   Deliver high impact product training and webinars to internal teams and customer audiences.
•   Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
•   Collaborate with Customer Success to build resources that drive account expansion and retention.
•   Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.
•   Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
•   Deliver high impact product training and webinars to internal teams and customer audiences.
•   Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
•   Collaborate with Customer Success to build resources that drive account expansion and retention.
•   Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.
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Market Intelligence & Content
•   Conduct direct customer interviews and run detailed win and loss analysis on your products.
•   Analyze market trends and product usage data to inform future roadmap priorities.
•   Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
•   Direct content partners and hold their output to an exceptionally high standard.
•   Partner with product management to translate the technical roadmap into compelling market language.
•   Conduct direct customer interviews and run detailed win and loss analysis on your products.
•   Analyze market trends and product usage data to inform future roadmap priorities.
•   Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
•   Direct content partners and hold their output to an exceptionally high standard.
•   Partner with product management to translate the technical roadmap into compelling market language.
- 4 to 7 years of product marketing experience fully owning a product or product line
- .Working knowledge of residential real estate, proptech, or adjacent industries.
- Proven success building positioning and messaging that the sales team actually uses in the field
- .Track record of leading successful launches through cross-functional influence and alignment.
- Demonstrated ability to use data and metrics to track performance and influence business decisions.
- Daily proficiency using AI tools to accelerate research and content creation.Exceptional and highly direct writing skills.
- Ability to move fast and deliver results with limited direction.
$184,000 - $225,000 a year
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