Product Marketing Manager

About Willow:

Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.

About the role:

The Product Marketing Manager will sit within the Marketing team and work closely with the SVP of Marketing to lead cross-functional coordination and go-to-market execution for new product launches and feature releases. This role requires someone who is both strategic and operational. You will partner with founders, product, operations, and marketing teams to bring new offerings to market, while ensuring timelines, messaging, and deliverables stay aligned across the company. You will be responsible for helping shape product positioning, validating market opportunities, and ensuring launches are supported by thoughtful research, strong messaging, and clear cross-functional coordination. This role is ideal for someone with experience in physical product marketing (ecommerce, supplements, skincare, or consumer health) who thrives in a fast-moving startup environment.

Responsibilities:

• Develop and manage go-to-market strategies for new products, product extensions, and feature launches.

• Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines.

• Partner with the SVP of Marketing to define positioning, messaging, and launch narratives.

• Own cross-functional launch planning and coordination across marketing, product, operations, and patient services.

• Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness.

• Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing.

• Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities.

• Identify market opportunities and help translate insights into actionable product or messaging recommendations.

• Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy.

• Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights.

• Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

Requirements:

• 4-8+ years of experience in product marketing, go-to-market strategy, or growth marketing

• Experience launching physical consumer products (ecommerce, supplements, skincare, wellness, or consumer health strongly preferred)

• Experience working in high-growth startups or fast-paced environments

• Strong cross-functional project management and organizational skills

• Ability to translate complex product ideas into clear messaging and positioning

• Strong analytical thinking and comfort with market research and performance analysis

• Excellent communication skills with the ability to collaborate across teams and levels of leadership

• Ability to manage multiple launches and priorities simultaneously

• Strategic thinker who can connect product, brand, and growth

What’s in it for you?

• Flexible hours with meetings taking place in EST

• Work wherever you choose

• Fun and casual work environment

• Employee engagement activities and virtual gatherings

• We are a diverse, global team!