Product Marketing Manager
Ethos LifeAbout Ethos
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About the role
We are looking for a strategic, results-driven Product Marketing Manager to lead go-to-market initiatives, product positioning, and enablement strategies. In this role, you will work closely with cross-functional teams—including Product, Sales, and Partnerships—to develop narratives that resonate with enterprise customers, drive product adoption, and accelerate growth. You will own the marketing strategy for our top agencies, building targeted plays per account to deepen our market presence.
Duties and Responsibilities:
- Lead cross-functional product launches and partner-centric initiatives, driving awareness, adoption, and measurable outcomes through strategic campaigns.
- Develop and execute end-to-end GTM strategies for new products, features, and partnerships. Design and own account-based marketing (ABM) programs, creating targeted plays for specific high-value agencies and account clusters.
- Act as a deep strategic partner to Sales teams to support new account acquisition and the growth of existing accounts. You will participate in key partner meetings to understand "field reality" and translate those insights into high-impact programs and sales collateral.
- Conduct competitive and market analysis to uncover customer needs, market trends, and opportunities to inform product development and marketing strategies.
- Maintain a strong operational and follow-through bias, managing many moving parts across various agencies and cross-functional teams (Sales, Marketing, Ops, Product) without dropping details.
- Establish the company as a leader in the insurtech space through storytelling, webinars, and enterprise-focused content.
- Deeply understand the needs, motivations, and challenges of our customers. You’ll put the audience at the center of the team’s decisions and craft compelling, differentiated messaging and value propositions that resonate with and are informed by our target audience.
Qualifications and Skills:
- 5+ years of experience in product marketing, consulting, or a similar strategic role; experience in the insurance, SaaS, or fintech industry preferred. B2B experience preferred.
- Proven experience in account-based marketing, with the ability to build and execute targeted strategies for enterprise partners.
- Demonstrated ability to work closely with Sales teams, including experience in partner-facing environments and translating field needs into marketing actions.
- Strong storytelling, writing, and communication skills with the ability to translate complex ideas into simple, compelling messages.
- Experience leading product launches, building GTM strategies, and scaling marketing programs.
- Strong analytical skills and the ability to use data to identify growth opportunities and analyze business/market trends
- Excellent communication and presentation skills, and the ability to engage and influence diverse stakeholders.
- Experience leading cross-functional teams and collaborating with multiple departments
- Strong project management skills with a demonstrated ability to lead cross-functional teams.
- Entrepreneurial spirit, bias for impact and a desire to thrive in a fast-paced, high-growth environment.
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The US national base salary range for this full-time position is $92,000 - $162,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
You can find further details of our US benefits at https://www.ethoslife.com/careers/
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
We are an equal opportunity employer.. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.
Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.
We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.