Product Marketing Manager

The salary range for this role is $88,000 - $130,000/year + Bonus

We are looking for an experienced product marketer that is curious, a self-starter, and ready to roll up their sleeves to make an impact on the Numerator business. As a Product Marketing Manager, you will help grow Numerator's revenue by becoming a trusted partner of product management, sales, marketing and services teams through your knowledge of our products, deep customer/prospect understanding, and ability to distill crisp value-oriented stories from complex information.

Core Responsibilities

As Product Marketing Manager, you will help grow Numerator revenue by providing:

• Customers with clear, compelling information on products
• Sales with the required positioning, training, sales tools, and customer tools
• Marketing with information on our products and product-related materials to support our integrated marketing plans
• Product teams with partnership on developing product positioning, communication, and program materials 

Day-To-Day Responsibilities

• Develop product messaging that differentiates new products from others in the market
• Plan and take part in the launch of new products, working with product management and other departments
• Create product content such as case studies, videos, website copy, and blog posts
• Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process
• Brief other marketing teams on product development and new products
• Own existing customer communication (e.g., for new features/functions, sunsetting, etc.) and partner with customer success on training as needed
• Gain insight into customer use of current products, untapped opportunities, and buyer personas through competitive research, sales data, product usage, etc.
• Do primary research on competitor messaging and work with product management to understand competitive product and service offerings
• Speak and present about products to external and internal audiences as required
• Support new product testing
• Manage external product perception e.g., in product review forums (G2Crowd)