Product Marketing Manager

About the role

InRule is looking for a Product Marketing Manager to enable InRule’s next wave of growth. This is a critical role as subject matter expert for all InRule products. You will collaborate on go-to-market strategies to drive growth and execute many of its details. You will develop a messaging system that guides multi-media storytelling across the Total Product Experience (TPE).

This role emphasizes zero-to-one innovation, evidence-backed strategy, programmatic processes that are made for scale, attention to detail, and the ability to translate technical concepts into easy-to-understand stories. You’ll work closely with InRule’s Outcome Driven Innovation (ODI) team with a focus on customer outcomes through the Jobs-to-be-done lens.

What you'll do

• Create go-to-market programs that align with quantified opportunities in the market to grow pipeline
• Collaborate on programs that enable delivery teams to speed time to value, increase CSAT and NPS, and create a seamless total product experience
• Create a modular, built-for-scale messaging system used to create sales enablement materials, case studies, presentations, blogs, whitepapers, webinars, guides, and videos
• Continually improve customer-facing stories by measuring how well it helps customers, using quant and qual testing
• Partner with demand-gen teams to create campaigns and nurture programs
• Codify and prioritize customer feedback, product usage data, and competitive analysis
• Continuously improve go-to-market systems and product positioning based on market data
• Take the time to make your writing and programs simple for co-workers and customers
• Ensure processes and the way of working creates a productive and joyful employee experience and increase eNPS
  
  

What we’re looking for

• 3-10+ years of experience with product marketing
• 5+ years in B2B software
• Skilled in cross functional collaboration
• Champion of world class customer experience
• Economical with time and clear with opinions, thinking, and communicating
• Experience with quantitative and qualitative research
• Adept communicating technical topics to any audience
• Accomplished writer who can originate voice and tone systems and write content
• Analytical thinker who can identify patterns and make evidence-based decisions
• Can see the total product experience gestalt and manage the macro journey and micro pixels to improve it
  
  

What we offer

• Competitive compensation and benefits.
• Flexible work environment.
• The opportunity to build and shape a premium support function with measurable customer impact.
• A collaborative culture with close partnership across Support, Engineering, Product, and Customer Success.
• Professional growth within a scaling SaaS organization.