Product Marketing Lead

Why this role, why now

Ninety is at an inflection point: the product is evolving quickly and the business is ready to level up how we take new capabilities to market. We’re opening a new PMM seat to help strengthen four things that will materially move the business:

• Launch excellence: clearer messaging, tighter cross-functional execution, and better rollout outcomes
• Lifecycle growth: campaigns that improve trial conversion, expansion, and retention
• Sales enablement: as our product and go-to-market evolve, we need sharper, more consistent narratives and enablement that help Sales and CS convert, expand, and retain SMB customers with confidence.
• Customer insight: a consistent feedback loop that informs roadmap and go-to-market decisions
  
  
  

We’re looking for someone who can build repeatable systems and raise the bar for what “great” product marketing looks like in a lean, high-impact environment.

What you’ll own

• Messaging and positioning: clarify the story, align stakeholders, and make it show up consistently in the product and market.
• Launches: plan and drive execution with cross-functional partners, keep timelines real, and make launches land.
• Lifecycle growth: build and run campaigns for trial users and customers tied to clear performance goals.
• Sales enablement: build and maintain the core enablement kit (talk tracks, positioning, objection handling, competitive context, and simple assets) so Sales and CS can execute consistently.
• Customer insights: research, synthesize, and turn learnings into decisions and action.
• Measurement and optimization: set clear success metrics, partner with RevOps on reporting, and iterate fast based on performance data.

What success looks like

In 6 months, you will:

• Own multiple launches end-to-end (positioning, messaging, GTM plan, enablement, rollout) in close partnership with Product, Sales, CS, and RevOps.
• Ship lifecycle campaigns that improve trial conversion and customer expansion, translating real customer problems into simple, executable plays (including working in Gainsight when needed).
• Stand up the first version of Ninety’s Insights Engine: ongoing customer research, synthesis, and clear outputs teams actually use.
  
  
  

In 12 months, you will:

• Establish a steady operating cadence for launches and campaigns that the org can run confidently (even with a lean team).
• Drive measurable improvement in product usage/adoption, free trial-to-paid conversion, expansion, and retention.
• Mature the Insights Engine into a dependable loop that continuously sharpens messaging, roadmap bets, and campaign performance.
• Lead or strongly influence competitive positioning as it becomes a priority.
  
  
  

What we’re looking for

You’ll be successful here if you’ve personally done most of the following:

• Built or materially leveled up PMM in a lean B2B SaaS environment (you’ve helped create the motion, not just operate inside one).
• Led launches end-to-end with cross-functional stakeholders and clear success metrics.
• Owned messaging work that changed market understanding and improved GTM effectiveness.
• Run or co-owned initiatives tied to lifecycle/growth motions tied to conversion, expansion, and/or retention.
• Worked in a world with PLG + SLG, ideally selling to SMBs (not enterprise-only).
• Comfortable moving with imperfect data, learning fast, and iterating.
• Willing to get tactical when needed (including working directly in tools like Gainsight or HubSpot) while keeping the work focused and easy for partners to execute.
  
  
  

This won’t be a fit if you prefer

• Pure strategy with a separate team to “do the doing”
• Highly resourced environments where systems already exist
• Narrow, order-taking roles vs. owning outcomes
• Slow-paced, siloed teams