Product Marketing Director
Design PickleProduct Marketing Director - Job Description
About This Role
Hello, prospective pickle! Design Pickle is growing, and we are expanding our Product Marketing team. We are looking for a Product Marketing Director who will own the go-to-market vision for a new platform initiative and play a critical leadership role in delivering on our mission to be the most helpful creative platform in the world.
This role is responsible for defining product positioning and narrative at a company level, leading cross-functional go-to-market execution, and shaping how our platform evolves in the market.
Reports to: Chief Executive Officer
On a daily basis, this role partners closely with Product and Sales leadership and collaborates frequently with Customer Success, Creative Operations, Growth, and Marketing.
Location: Founded in Scottsdale, Arizona, Design Pickle is seeking candidates for this role who are based in Scottsdale, Phoenix, or the greater Phoenix metro area.
Who We Are Looking For
At Design Pickle, we are a global team of dedicated professionals who combine creativity, expertise, and collaboration to deliver exceptional results.
We seek individuals who bring skill, passion, and a fresh perspective, those who embrace challenges and contribute to our shared vision. Your unique strengths will help shape our work and drive our collective success.
Our vision, purpose, and values guide how we work, collaborate, and innovate every day. We look for people who will embody these principles and help move Design Pickle forward.
Specific to your role, we’re looking for individuals who have...
- 5+ years of experience in Product Marketing within B2C, prosumer, ecommerce, SaaS, or platform-adjacent businesses
- Proven experience owning and leading go-to-market strategy for major product launches or platform expansions
- Prior experience launching or scaling a SaaS product within an established services or hybrid services business
- Experience with marketing AI-powered and data-driven products, with the ability to translate technical capabilities into clear customer value and differentiation
- Experience leading or navigating significant product or business model transitions, such as services to software, replatforming, or major product evolution
- Strong practical understanding of product-led growth, with experience shaping and operationalizing phased or hybrid PLG strategies across acquisition, activation, and expansion
- Experience with freemium or usage-based products is strongly preferred
- Demonstrated ability to operate effectively in fast-changing, ambiguous environments while balancing strategy with execution
- Strong cross-functional leadership skills across Product, Marketing, Sales, Growth, and Customer Success
- Excellent positioning, messaging, and storytelling capabilities grounded in real customer outcomes
- Experience building, mentoring, or managing product marketing talent
Nice to have
- Experience with workflow, marketplace, or multi-user collaboration products
- Background in technology-enabled services or hybrid services and software business models
Key Objectives and Responsibilities
- Own the positioning, messaging, and core narrative for Design Pickle’s creative workflow platform (otherwise known as Jar)
- Define and lead a phased go-to-market strategy from pre-launch planning through launch, adoption, and iteration
- Apply product-led growth principles pragmatically within a hybrid services and sales-assisted environment
- Establish clear value propositions across key personas, including requestors, creators, and operational stakeholders
- Lead the creation of product-focused content, use cases, and enablement materials that drive adoption and engagement
- Partner with Sales and Customer Success to support sales-assisted onboarding and complex implementation motions
- Translate customer outcomes into proof points and stories that support both services revenue and product growth
- Serve as a strategic partner to Product and Creative leadership to align roadmap priorities, messaging, and launch execution
- Manage and mentor a Product Marketing Specialist, setting direction, priorities, and standards while staying actively involved in execution
Define success metrics related to adoption, engagement, and product performance, using insights to continuously refine go-to-market strategy
Benefits, Compensation, and Perks
- Major medical, dental, and vision insurance
- 401k company match
- Remote-work flexibility
- Uncapped PTO
- New parent leave
- Pet insurance
- Remote Work & Wellness stipends
The compensation range for this position is up to $120,000 - 140,000. The actual salary offer made to a candidate will be made with mindful consideration of a wide range of factors. These factors include but are not limited to skills, qualifications, education/knowledge, experience, and alignment with market data for a given location within the US. In addition to base salary, some positions may be eligible for additional compensation such as bonuses or commissions. This salary data is for our US-based positions only.
About Design Pickle
Design Pickle was founded in 2015 with a vision to change lives through its creative software, solutions, and services. Since then, the company has grown to be the #1 flat-rate creative services company in the world. We have served tens of thousands of clients with a team that spans the globe.
In 2019, 2020, 2021 and 2022, Inc. 5000 listed Design Pickle as one of the fastest-growing companies in America.
We are a company that takes our core values to heart:
Be the SPARK: Let your fire and passion inspire someone else’s day.
DRIVE Performance: Seek out new ways to improve performance, satisfaction, and impact for our customers. Less is more rules supreme.
Give it to me STRAIGHT: Lead with radical and professional candor in every situation. Graciously accept when others do the same. Move forward together and aligned.
HELP when nobody's watching: Find opportunities to support each other and our clients beyond the day-to-day.
Lean into HARD: We thoughtfully select our challenges and tenaciously commit to conquering them.
Make your own PICKLES: We are a collection of incredible individuals who challenge ourselves and each other to grow. Change is celebrated as a sign of progress.
You can learn more about our company, our vision, and what we stand for on our website and social channels. We can’t wait to meet you—thank you in advance for your application!
Design Pickle is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, disability, medical condition, genetic information, gender, gender identity or expression, sexual orientation, veteran status, or any other characteristic protected by applicable law.
All employment decisions are made on the basis of qualifications, merit, and business need.
Notice to Staffing and Recruiting Agencies
Design Pickle will only accept resumes from the candidate. Any unsolicited resume sent to Design Pickle will be considered Design Pickle sourced.