Product Marketing & Communications

Coral reef monitoring

Role: Product Marketing & Communications Consultant
Duration: Start ASAP through end of year, with strong potential to extend
Location: Fully remote; preference for East or Central time zones
Hours/wk: ~20 hours/week, flexible based on needs
Hourly Rate: $60
This will be a W2 Engagement
Background Check Required
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Job Description:

Join a growing NGO team behind an open-source, free-to-use web tool that's revolutionizing coral reef monitoring for scientists and institutions around the world. We're looking for a kind, hands-on, execution-focused marketing consultant who thrives on juggling multiple workstreams at once and reliably delivering each of them.

This is a doer's role. You'll own the day-to-day marketing engine: social media content, a consistent content calendar, newsletters, and product communications that share new features and real user stories. You should be energized by this kind of steady, tangible output, not just big-picture strategy. That said, we also welcome your perspective: as you get to know the product, we'd love input on how we should be marketing it and its new features. Think trusted advisor, not CMO.

You don't need a marine science or conservation background. We have deep technical and scientific expertise in-house and can supply the substance; we need you to translate it into clear, on-brand, polished communications for a global audience across our channels (X and LinkedIn primarily, with opportunities to grow Instagram and Facebook).

The right fit is someone scrappy and self-directed who's comfortable being the whole marketing team, digging in without a big support structure behind them, staying organized, and being accountable for deliverables week over week.

Most Important Skills:

• Product marketing execution (tech or SaaS experience desired)
• Social media management and content calendar ownership (X, LinkedIn, Instagram, Facebook)
• Content creation and storytelling for technology audiences: social posts, newsletters, blogs, 1-pagers, presentation decks
• Strong organizational habits: you keep work visible and on track (we use Trello)
• Experience with WordPress CMS and Mailchimp
• Graphic design background a plus (Adobe Suite, Figma); dedicated design support is available for larger visual projects

A note on AI: We're an AI-friendly team and use tools like Claude as copilots for efficiency. However, we expect original, human-crafted content as the final product. AI-generated deliverables won't work for our brand or audience.

Tasks include:

• Attending weekly team meetings to identify marketing needs and priorities
• Owning and executing the social media content calendar
• Managing social platforms, Mailchimp, and basic WordPress CMS updates
• Writing newsletters, product announcements, and user stories
• Reviewing copy and assets against brand guidelines
• Light design of branded marketing materials (a dedicated designer handles larger visual work)
• Advising on marketing approach for the product and new features as you ramp up

• Experience with graphic design / Adobe Suite (not a primary skill, but could handle some light design/creation/editing)

• Communications (social posts, marketing calendars, experience managing website developers or designers)

• Marketing (create and execute go-to-market strategies, understand and develop strategy for a technology product suite)

• UI/UX Design skills (desirable, e.g., Canva or Figma experience to translate user requirements into frontend design mockups)

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.