Product & Customer Marketing Specialist

Our Mission

Join us in shaping the future of paid search intelligence.

Adthena is an award-winning search intelligence platform powered by patented AI technology and a team of dedicated experts. We help brands, marketers, and agencies dominate their competitive landscapes with unparalleled insights into the paid search market. Our Whole Market View, Smart Monitor, and Local View solutions give clients the clarity to optimize spend, increase ROI, and stay ahead of the competition.

Trusted by global brands like Citibank, L’Oréal, and Volvo, and backed by Updata Partners, we’ve been redefining search intelligence since 2012. Ready to make an impact in an industry-leading company? Let’s do it together.

In 2024, Adthena continued its winning streak, earning 9 major search industry awards. Highlights include Best AI Search Software Solution at the Global Search Awards, Best Use of AI for Data at the US Search Awards, and Best PPC Management Software Suite at the UK Search Awards.

Why Join Us?

We offer the best of both worlds: the maturity and stability of a well-established company combined with the energy, agility, and impact of a scaling tech organisation. If you’ve been hesitant about joining a typical tech company due to concerns about chaos, fragility, or volatility, Adthena is your answer.

• We’re beyond early stage chaos, offering stability.

• We’re smaller than large-scale enterprises, offering more autonomy, less red tape, and accelerated growth

Here’s what we offer:

• Strong Culture: Our quarterly surveys show a 93% average approval rating for company culture, with an overall eNPS of 27.

• Award-Winning Product: US 2023 Search Awards for "Best Search Tool."

• Trust-Based Vacation: Take as much time off as you need, when you need it.

• Remote-First: 52% of Adthenians work fully remote, with others choosing Hybrid Work at our 3 Geohubs (London, Austin, Sydney).

• Flexible Work: Work how and where you do your best, with full autonomy over your day.

• Career Growth: Bespoke training and career development via "Sherpa plans” to guide your growth.

• Private Medical Insurance: Fully covered health care.

• Mental Health Support: Employee Assistance Program offering 24/7 confidential counselling, with access to ‘healthier living’ services such as ‘HeadSpace’.

• Family Care Package: Up to 6 months fully paid maternity leave, and 2 months paternity leave.

• Pension & 401(k): Competitive UK/US/AUS pension schemes, available from day one.

• Home Office Stipend: $200 for your ideal remote setup.

• Swag Welcome Gift: $70 credit to grab some merch.

• Birthday Day Off: Celebrate your special day.

• Regular Socials: Summer & Christmas parties, annual and quarterly offsites, monthly meet-ups. See here for more info.

• Volunteer Days: Make a difference with paid volunteer time each quarter. See here for more info.

About the Role

Reporting to: Mery Hayles, Senior Product Marketing Manager

Location: Remote

Interviews: 3 stages, totalling around 2-2.5 hours

Start Date: January 2026

More info: See FAQ below, our candidate hub, or reach out to recruitment@adthena.com

About your Team

The Marketing Team at Adthena is the creative heartbeat of our business — a close-knit group of curious thinkers, storytellers, and strategists driving our brand and growth forward.

We’re passionate about positioning Adthena as the global leader in Search Intelligence, but we also love having fun along the way.

Collaboration, creativity, and curiosity fuel everything we do — from launching bold campaigns to shaping powerful stories that connect with our customers. Together, we turn insights into impact and ideas into growth.

What you’ll do at Adthena

As Product& Customer Marketing Specialist, you’ll play a key role in shaping how our award-winning platform goes to market and grows with customers. This role includes approximately 80% Product Marketing — driving go-to-market execution, product launches, and sales enablement — and 20% Customer Marketing, focused on driving adoption, engagement, and upsell across our existing customer base.

You’ll partner cross-functionally with Product, Sales, Marketing and Customer Success to craft compelling messaging, create impactful collateral, and deliver strategies that connect our technology with real customer outcomes.

Responsibilities

Go-to-market execution:

• Manage the end-to-end go-to-market process for a portfolio of products

• Post-launch tracking and reporting

• Create collaterals based on Product Brief and marketing research:

  • ‘Sellers’ training slides - how to sell this release and objection handling

  • One-pagers and explainer collateral (in partnership with broader marketing team)

  • Maintain a unified view of product release timelines and key milestones

  • Which customers will be impacted by launches and subsequent messaging

Sales enablement:

• Run monthly enablement training with accessible decks and recordings

• Our new business teams, including AE/BDR/Agency/Growth Marketing, all know how to sell new features or Products to assist their pitch in selling Adthena

• Provide collateral (one-pagers, positioning scripts) to enhance pitches

• Market/competitor research

Other:

• Staying on top of industry news and being the in-house PPC expert

• Contributing to thought leadership

• Supporting case study production

• Supporting in-app product announcement production

• Support the broader marketing team with reviewing content, contributing to the content strategy, website, and any other marketing projects

Tools you’ll be using:

• Adthena - you’ll become an expert on Adthena products

• Google Suite (slides, docs, sheets) and Gemini for content creation, analysis

• Figma for asset creation (one-pagers, etc.)

• Notion for collaborating across teams on timelines and go-to-market (GTM) progress

• Google Ads for looking up relevant data for enablement and thought leadership

• Storylane for creating product demos/walkthroughs

• Pendo for creating in-app comms and analysing product usage adoption

If you haven’t used all these tools before, don’t worry - we just need someone willing to learn. You’ll be supported and trained on how to use them!

Who we look for

Research shows men apply if they meet ~60% of the criteria, while women and underrepresented groups apply only if they meet all requirements. If you have the skills but don't meet every requirement, reach out – we'd love to explore how you could be a great fit!

Required Experience:

• Have strong domain expertise, preferably with a PPC agency background

• Product marketing experience is valuable, but can be coached

• A commercial or enablement mindset is preferred over a purely technical expert profile to balance the team.

• A collaborative working style, comfortable partnering across Product, Data, Design, Sales, and Customer Success.

• Excellent communication and storytelling skills — both written and visual — with an eye for simplifying complex ideas.

• Attention to detail is critical to ensure technical accuracy in marketing materials.

• A growth mindset and proactive self-learning are important

• Experience in fast-paced, iterative environments like startups or agencies is preferred to handle the rapid release cadence.

• Proficiency in Google Suite (Slides, Docs, Sheets) and Gemini (for content creation and analysis).

• Curiosity for AI, PPC, and marketing technology trends, and enthusiasm for staying ahead of industry developments.

Bonus Points If You Have:

• Familiarity with tools such as Google Suite, Figma, Notion, Google Ads, Storylane, and Pendo is a plus — but training and support will be provided where needed.

Our Core Values

All Adthenians are expected to align closely with our ‘Core Values’.
What it means for your role

• Get Shit Done: We're big on taking action, owning our challenges, and finding solutions.

• Freedom with Responsibility: We take charge of results to recognition. We know that our hustle not only moves the needle for the company but also sets us up for personal success.

• Deliver Remarkable Quality: We care about exceeding expectations in the work we do and aim to always do our best work as individuals and as a team.

• Smart & Always Improving: We strive daily to expand our knowledge and become better at what we do.

Meet your teammates

You’ll work closely with:

Mery Hayles
Senior Product Marketing Manager

https://www.linkedin.com/in/mery-hayles-920615132/

Ashley Fletcher
Chief Marketing Officer
https://www.linkedin.com/in/ashleyfletcher/