Principal Senior Event Marketing Manager

Citrix is looking for a Senior Event Marketing Manager, a proven, hands-on event professional who brings executive level presence, operational depth, strong instincts, and the kind of ownership that makes the people around them more effective. Ideal candidates have run complex events independently before, are comfortable managing large cross-functional teams (internal and agency), pre-event and onsite. The candidate for this role can execute a high-visibility program from brief to post-mortem without needing close direction. 

This role report to the Director of Global Events & Experiences and will own a defined portfolio that includes large-scale flagship events, major third-party conference activations with custom booth builds, partner ecosystem events and activations, and hosted customer programs of various sizes. 

Core Competencies 

Operational Execution. Can build a run of show, manage a large onsite team, coordinate vendors, track a budget, and handle logistics across multiple concurrent workstreams independently 

Partner Ecosystem Fluency. Understands how partners consume and activate event content, toolkits, and co-marketing opportunities; can translate business goals into experiences that build partner mindshare, loyalty, and field readiness 

Proactive Communication. Updates stakeholders before being asked; flags risks early with proposed solutions rather than surfacing problems without a path forward 

Coachability & Growth Mindset. Receives direction well, builds on feedback, and is actively working toward the full autonomy expected of the role.  Still developing their ceiling, not at it 

Composure under pressure. Onsite issues, last-minute changes, and compressed timelines don't rattle them  

Ownership. Takes full accountability for their programs, minimal to no hand-holding on execution, while actively seeking input on strategy and decisions 

Responsibilities 

• Alliance & Partner Ecosystem Events & Activations 

• This role plays a direct part in building partner mindshare, readiness, and advocacy through events. Ownership includes: 

• Plan and execute Citrix’s presence at key partner-driven events and co-marketing activations  

• Serve as the primary event operations point of contact for Partner Marketing, ensuring partner-facing programs are executed with the same rigor and quality as direct customer programs 

• Develop and manage partner event toolkits and enablement materials — including co-branded swag, digital and print content, booth assets, session templates, and activation guides that partners can use independently 

• Coordinate Citrix participation in partner-hosted or partner-led events, including scoping support levels (sponsorship tiers, branded presence, speaker placements, content contribution), logistics, and post-event follow-through 

• Track partner event performance: attendance, engagement quality, partner satisfaction, and downstream pipeline influence; report findings with clear improvement recommendations 

• Collaborate with Partner Marketing and Channel Sales on pre/post event campaign motions, ensuring partner audiences are activated through appropriate nurture and follow-up sequences 

• Large-Scale Flagship & Internal Events 

• This person will support execution of Citrix’s largest and most complex events — multi-day, multi-track programs with hundreds of attendees, parallel workstreams, and high executive visibility. Working in close partnership with trusted event management and production agencies, areas of ownership could include some or all: 

• Master run of show across every room, every session, and every minute — owned and communicated clearly to all stakeholders 

• Vendor and venue management covering AV, F&B, production, event app, décor, and off-site venues — in partnership with agencies who handle execution muscle 

• Onsite team leadership: coordinating and directing executives, product experts, marketing staff, and external vendors across the full event footprint 

• Operational Excellence & Documentation  

• Maintain rigorous project plans, timelines, and budget trackers across all active programs simultaneously 

• Build and maintain playbooks, templates, and run-of-show formats that make execution faster and more consistent across the team 

• Track all work in the team's project management tools (ClickUp); status should always be visible without anyone having to ask 

• Manage vendor contracts, purchase orders, and expense reconciliation within budget parameters 

• Lead post-event debriefs with structured insights, identified improvements, and clear action owners 

Skills & Requirements: 

Skills and Experience Required: 

• Bachelor's degree in Marketing, Communications, Business, or a related field with 6–9 years of relevant experience; or a Master's degree with a minimum of 6 years of experience. Equivalent combination of education and hands-on event marketing experience will be considered. 

• 6+ years of B2B event marketing, field & experiential, or strategic events — ideally in enterprise SaaS or tech. This is not a role where someone grows into end-to-end ownership. They need to have done it before at scale. 

• Experience supporting or owning partner- or channel-facing event programs. Including co-marketing activations, partner summits, or distributor/reseller events, with an understanding of how partner audiences engage differently than direct customer audiences 

• Hands-on experience with major third-party industry conference activations, including custom or semi-custom booth builds. Should have managed booth logistics, show services, shipping, setup/teardown, and onsite staff at a show of real scale (think: 50,000+ attendee industry events) 

• Experienced in managing external vendors and agencies with confidence. Able to set clear expectations, hold partners accountable to scope and timelines, negotiate effectively, and know when to escalate versus when to problem-solve directly." 

• Strong operational execution: venue sourcing, vendor management, contract negotiation, budget tracking ($250K–$1M+), and onsite leadership 

• Excellent written and verbal communication; able to write a crisp exec summary and run a stakeholder alignment call with equal confidence 

• Proficiency in project management tools (ClickUp, Asana, or equivalent); self-sufficient on task tracking and status reporting. Leadership can find status updates easily without requesting 

• Able to manage multiple programs simultaneously without losing quality or detail. Knows how to triage priorities, ask for help before things break, and proactively flag when bandwidth needs to flex during crunch periods. 

Nice to Have: 

• Experience connecting event programs to pre/post campaign motions with Demand Gen, ABM and Field Marketing integration 

• Exposure to channel/partner marketing dynamics in enterprise SaaS — understanding of how partners build pipeline, what motivates resellers and distributors, and how event investments translate to ecosystem health 

• Experience managing co-marketing budgets (MDF or SDF) in partnership with a channel or alliance team 

• Background working with or supporting large internal programs (company kickoffs, leadership summits, President’s Club-style programs) 

• Experience with event tech platforms (Swoogo, Cvent, Splash, Bizzabo, or equivalent) and registration management at scale