Principal-Marketing
UnitiUniti is a premier insurgent fiber provider dedicated to enabling mission-critical connectivity across the United States.
With a steadfast commitment to customer service, operational excellence, and superior network capabilities, Uniti builds, operates and delivers critical fiber-based communications services to connect and empower people and businesses.
The Business Intelligence Principal-Marketing supports Uniti Fiber’s marketing organization by turning market, campaign, customer, and sales data into actionable insights that improve growth, brand awareness, and go-to-market performance. This role serves as a key strategic partner to Marketing, Sales, Product, and Finance by building dashboards, analyzing campaign effectiveness, identifying market opportunities, and helping leadership make data-driven decisions.
This position requires strong analytical ability, business judgment, communication skills, and the ability to manage multiple priorities in a fast-paced environment.
What You’ll Do
- Build and maintain dashboards, scorecards, and reporting for marketing performance, pipeline contribution, campaign ROI, and lead conversion.
- Analyze customer, prospect, and market data to identify trends, whitespace opportunities, and growth segments for Uniti Fiber.
- Partner with marketing leadership to measure brand awareness, demand generation performance, and channel effectiveness.
- Deliver insights on pricing, competitive positioning, customer behavior, and market penetration.
- Create executive-ready presentations, reports, and recommendations based on data findings.
- Support forecasting, planning, and annual marketing strategy development with data-backed analysis.
- Help improve data quality, reporting processes, and workflow efficiency across marketing systems and business tools.
- Work cross-functionally with Sales, Product, Finance, and Operations to align metrics and reporting definitions.
- Translate complex data into clear business recommendations for non-technical stakeholders.
- Identify opportunities for automation, segmentation, and improved campaign targeting.
Do You Have
- Bachelor’s degree in marketing, business, analytics, statistics, finance, or related field, or equivalent work experience.
- College degree and 8+ years professional level experience with 3-4 years supervisory experience; or 12+ years professional level-related experience with 3-4 years supervisory experience; or an equivalent combination of education and professional level related experience required. Strong experience with BI and reporting tools such as Power BI, Tableau, or similar platforms.
- Advanced skills in Excel and experience working with large datasets.
- Experience with SQL, CRM platforms, and marketing data environments.
- Strong understanding of funnel metrics, campaign attribution, segmentation, and performance measurement.
- Excellent written and verbal communication skills.
- Strong organizational skills, attention to detail, and the ability to manage multiple assignments.
- Ability to exercise sound judgment and translate analysis into business action.
- Preferred Qualifications
- Experience in telecommunications, fiber infrastructure, wholesale, enterprise technology, or B2B services.
- Experience with Salesforce, marketing automation tools, and dashboard development.
- Familiarity with pricing analysis, market sizing, and competitive intelligence.
- Experience supporting executive teams with strategic reporting and business reviews.
- Understanding of KPI development for enterprise sales and marketing organizations.
- Success in This Role Looks Like
- Improved visibility into marketing performance and pipeline contribution.
- Better targeting of high-value customer segments and growth opportunities.
- Faster, clearer decision-making through accurate dashboards and reporting.
- Stronger alignment across marketing, sales, and leadership on performance metrics.
- Actionable insight that helps Uniti Fiber grow market awareness and revenue.
- Medical, Dental, Vision Insurance Plans
- 401K Plan
- Health & Flexible Savings Account
- Life and AD&D, Spousal Life, Child Life Insurance Plans
- Educational Assistance Plan
Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.
Notice to Non-U.S. Citizens:Uniti, as a holder of licenses granted by the Federal Communications Commission, is required to notify and to obtain approval from federal regulatory agencies prior to granting certain system/network access to any non-U.S. citizen personnel. Offers of employment extended to non-U.S. citizens are contingent upon receiving the requisite approval from agencies overseeing compliance. Non-U.S. citizens are required to provide Uniti with the personal identifying information required to obtain the necessary approval prior to accessing certain systems and/or Uniti’s network. If you are not a U.S. citizen, please notify your recruiter or contact HR Legal as soon as possible for information on Uniti’s foreign personnel disclosure and approval requirements.
Notice to Applicants: Depending on the position and its job functions, offers of employment may be contingent upon successful completion of certain pre-employment screenings, including but not limited to drug-screen, motor vehicle records check, or other pre-employment screening. All such screenings will be conducted by an external third-party with the Candidate’s written consent and in accordance with federal and state law. Refusal to authorize or submit to a required pre-employment screening may disqualify the candidate from employment. Any misrepresentation during the application or interview process may result in denial of employment, withdrawal of offer, or termination.