Performance Marketing Manager

Pay: $75,000.00 - $95,000.00 per year

Job description:

Overview
We are seeking a highly skilled and innovative Performance Marketing Manager to lead our digital marketing initiatives. The ideal candidate will be responsible for developing and executing data-driven marketing strategies across multiple channels to drive brand awareness, lead generation, and revenue growth. This role requires a deep understanding of digital marketing tools, analytics, and creative content development to optimize performance campaigns and maximize ROI. The Performance Marketing Manager will collaborate closely with cross-functional teams to ensure cohesive messaging and effective campaign execution.

Duties

• Develop, implement, and manage multichannel marketing campaigns utilizing SEO, social media marketing, email marketing, Google AdWords, Facebook Advertising, and print advertising.
• Oversee advertising sales strategies to enhance brand visibility and customer engagement across digital platforms.
• Utilize marketing automation tools and Google Analytics to monitor campaign performance, analyze data, and optimize ongoing marketing efforts.
• Manage content marketing initiatives including copywriting, product management, and creative content development using Adobe Creative Suite and WordPress.
• Conduct research on industry trends, competitor activities, and target audience insights to inform strategic planning.
• Coordinate e-commerce marketing efforts to increase online sales through targeted advertising and website optimization.
• Implement B2B marketing strategies to attract corporate clients and partners.
• Manage budgets effectively for paid campaigns while ensuring maximum ROI.
• Collaborate with sales teams to align marketing strategies with sales objectives and support overall business growth.

Requirements

• Proven experience in digital marketing with a strong emphasis on performance marketing strategies.
• Proficiency in SEO, social media marketing, Google Analytics, Google AdWords, Facebook Advertising, email marketing, HTML, WordPress, and Adobe Creative Suite.
• Strong understanding of multichannel marketing approaches including content marketing, print advertising, and product management.
• Experience with marketing automation platforms and analytics tools for data-driven decision making.
• Excellent research skills combined with copywriting expertise for compelling content creation.
• Knowledge of e-commerce platforms and B2B marketing tactics is preferred.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Strong analytical skills with the ability to interpret data insights into actionable strategies. Join our team as a Performance Marketing Manager to lead innovative campaigns that elevate our brand presence across digital channels while driving measurable results through strategic planning and execution.