Performance Marketing Manager

Job Title: Performance Marketing Manager

FLSA Status: Salary

Status: Full-Time

Reports to: CMO

Salary Range: 100,000 - 150,000 annually 

Job Summary

Job Summary: Performance Marketing Manager at ATI Restoration is a pivotal role responsible for orchestrating comprehensive performance marketing strategies. The incumbent will be at the forefront of email marketing, lead generation, lead nurturing campaigns, digital marketing, SEO, SEM, and website optimization. Proficiency in Salesforce CRM and Pardot marketing automation platforms is essential. The role mandates a solid foundation in both B2B and B2C marketing, with a preference for experience in the restoration or construction industry.

Principal Responsibilities:

• Develop a comprehensive and strategic performance marketing plan to drive qualified lead growth and attributable revenue growth.
• Oversee and optimize email marketing, lead generation, and lead nurturing campaigns to effectively engage potential clients.
• Drive digital marketing initiatives, including SEO, SEM, and website optimization, to enhance online visibility and customer acquisition.
• Utilize Salesforce CRM and Pardot marketing automation platforms to maximize marketing efficiency and effectiveness.
• Collaborate with national and regional sales teams to align marketing efforts with sales strategies and overall business objectives.
• Monitor and analyze marketing performance metrics, making data-driven decisions to enhance campaign effectiveness and ROI.
• Enhance performance marketing data analytics, dashboards, and reporting to understand conversion of marketing campaigns to leads, opportunities, and revenue.
• Develop and manage marketing budgets, ensuring optimal allocation of resources to drive desired outcomes.
• Stay updated on industry trends and emerging marketing technologies, recommending innovative strategies to stay ahead of the competition.
• This is a true "doer" role currently with the potential to expand into a full team managing predictable revenue streams.

Competencies:

• 5-7 years of marketing experience, with a focus on performance marketing and B2B strategies.
• Demonstrated success in implementing and optimizing performance marketing plans to achieve business goals.
• Proficient in Salesforce CRM and Pardot marketing automation platforms, leveraging them for efficient marketing operations.
• Strong analytical skills and ability to derive actionable insights from marketing data to inform decision-making.
• Exceptional leadership and team management skills, fostering a collaborative and innovative work environment.
• Entrepreneurial mindset with the ability to adapt and thrive in a dynamic, growth-oriented organization.
• Excellent communication skills, with the ability to articulate ideas and influence stakeholders effectively.
• Detail-oriented with strong organizational and project management abilities.
• Previous experience in the restoration or construction industry is a significant advantage.

Location and Travel:

• Remote, west coast preferred.
• Must be available to work weekends and evenings when required to support weather events/natural disaster response programs.
• Travel approx. 10% of the time

Limitations and Disclaimer:

THE STATEMENTS HEREIN ARE INTENDED TO DESCRIBE THE GENERAL NATURE AND LEVEL OF WORK BEING PERFORMED BY EMPLOYEES AND ARE NOT TO BE CONSTRUED AS AN EXHAUSTIVE LIST OF RESPONSIBILITIES, DUTIES, AND SKILLS REQUIRED OF PERSONNEL SO CLASSIFIED. FURTHERMORE, THIS JOB DESCRIPTION DOES NOT ESTABLISH A CONTRACT FOR EMPLOYMENT AND THE CONTENT IS SUBJECT TO BE CHANGED, MODIFIED, OR DELETED AT THE DISCRETION OF THE COMPANY. IN COMPLIANCE WITH THE AMERICANS WITH DISABILITY ACT (ADA) OF 1990, THE COMPANY WILL MAKE REASONABLE ACCOMMODATIONS WITH THOSE INDIVIDUALS WITH A DISABILITY AS DEFINED BY THE ADA.