Performance Marketing Manager

Title  Performance Marketing Manager

Location Remote with Periodic Travel

Department Commercial

Reports To Marketing Director

Job Type Full-Time | Exempt / Salaried

ABOUT HYDROBUILDER HOLDINGS

Hydrobuilder Holdings (HBH) exists to empower growers to thrive. As one of the largest providers of products, services and technology to the Controlled Environment Agriculture (CEA) industry, we support cultivators across the spectrum — from large commercial facilities to independent growers — helping them improve yields, operate more efficiently and grow sustainably.

Elevated, our commercial division, is a tech-enabled service platform supporting professional cultivators from build-out through harvest with Account Executives, Cultivation Advisors and AI-driven crop insights. Hydrobuilder.com, “The Growers Marketplace,” serves smaller growers through a digital platform offering curated products and education. Our integrated AgTech program combines AI, sensor data and lab analytics to deliver actionable insights that improve cultivation performance.

OVERVIEW OF POSITION

The Performance Marketing Manager is a centralized campaign execution and strategy leader responsible for planning, managing, and scaling marketing programs across Hydrobuilder Holdings' multi-brand portfolio. This role sits at the intersection of brand, creative, and data — driving how customers discover, engage with, and convert across email, social, video, and digital channels. The Performance Marketing Manager operates with a test-and-learn mindset: move fast, measure everything, and iterate with purpose. All brand-level strategy and major campaign decisions are aligned with the Marketing Director.

KEY RESPONSIBILITIES

Campaign Strategy & Execution

• Plan and execute cross-channel campaigns across email, social, and video
• Translate brand goals into clear messaging, targeting, and channel strategy
• Ensure the right message reaches the right audience at the right moment
• Maintain campaign consistency across the multi-brand portfolio while honoring individual brand voices

Email & Lifecycle Marketing

• Own campaign execution including segmentation, onboarding, and lifecycle flows
• Support list growth, deliverability, and performance optimization
• Balance promotional initiatives with audience engagement and retention
• Maintain cadence and quality standards across all active email programs

Social, Video & Content Distribution

• Collaborate with brand leads to develop social and video-driven campaigns
• Repurpose long-form content into short-form video, carousels, reels, and email assets
• Test new formats and distribution strategies with a performance mindset
• Identify and prioritize high-impact distribution opportunities across organic and paid channels

AI-Native Content & Workflow

• Leverage AI-native tools (e.g., Sora, MidJourney, Canva AI, generative platforms) to accelerate creative production
• Integrate AI into marketing processes across platforms like Klaviyo, HubSpot, Figma, and analytics tools
• Use automation and AI-assisted workflows to reduce manual work and increase iteration speed
• Stay current on emerging AI tools and apply them strategically — not just experimentally

Audience Targeting & Funnel Management

• Support lead generation initiatives, landing pages, and conversion flows
• Align messaging across B2C e-commerce and B2B marketing efforts
• Understand how video, email, and social fit into the broader funnel and optimize accordingly

Performance Measurement & Optimization

• Define and track meaningful campaign KPIs aligned to business goals
• Analyze performance data and translate insights into prioritized action
• Run structured experiments focused on real growth, not vanity metrics
• Report on campaign performance to cross-functional stakeholders and leadership

Cross-Functional Coordination

• Partner with brand leads, creative teams, Commercial Account Executives, and leadership to ensure campaign alignment
• Update CRM and internal systems to ensure continuity across all marketing touchpoints
• Support onboarding of new brands or programs into the HBH marketing infrastructure

KEY PERFORMANCE INDICATORS (KPIS)

• Email campaign on-time deployment rate ≥ 95%
• Email open and click-through rates at or above industry benchmark by channel
• Campaign performance reporting delivered ≤ 5 business days post-campaign
• AI/automation adoption: measurable reduction in manual production hours per quarter
• Cross-channel experiment cadence: ≥ 2 structured A/B tests per month
• Data completeness and CRM update compliance: 100%
• Safety incident rate: 0 preventable incidents

KEY CHALLENGES

• Maintaining consistent campaign quality and brand integrity while executing across multiple brands simultaneously
• Staying current with rapidly evolving AI tools and integrating them into live workflows without disrupting active campaigns
• Balancing B2C and B2B marketing priorities that may have competing timelines, audiences, and messaging requirements
• Translating performance data into actionable decisions quickly in a fast-moving, multi-channel environment
• Operating with minimal creative infrastructure while producing high-volume, high-quality campaign assets

JOB KNOWLEDGE, SKILLS & EXPERIENCE

• 3–6 years of experience in marketing, campaign management, or growth roles
• Hands-on experience with email marketing platforms (Klaviyo or HubSpot preferred) and social media campaign management
• Working knowledge of video as a distribution and acquisition tool; experience producing or directing short-form video content preferred
• Experience supporting both B2C (e-commerce) and B2B marketing programs
• Demonstrated ability to operate in an AI-native marketing environment with proficiency in generative tools
• Strong analytical skills with the ability to build and interpret campaign performance reports
• Customer-facing professionalism and the ability to manage multiple priorities with minimal supervision
• Comfort working across multiple brands and shifting priorities in a fast-paced environment

COMPENSATION

• Base Salary: Commensurate with experience
• Performance-based incentives
• Cell phone stipend

BENEFITS

• Comprehensive health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Professional development and training opportunities
• Flexible work schedule and remote work options

In addition to the responsibilities listed above, the employee may be asked to perform other duties as assigned by management.

ACKNOWLEDGEMENT

I have read and understood the job description for the above-mentioned position and agree to perform the responsibilities and duties as outlined. I understand that my role may evolve as needed to support the organization's goals.

Name: ______________________________________ Date: __________________

Signature: ______________________________________

© Hydrobuilder Holdings — Confidential and Proprietary. For internal use only.