Performance Marketing Manager

The Performance Marketing Manager is responsible for the performance and efficiency of paid marketing and account-based marketing programs supporting new-logo pipeline acquisition across APJ.

The role converts priority account demand and intent into qualified pipeline through disciplined targeting, paid activation, and continuous optimisation. It also contributes to expansion pipeline activation where paid and ABM activity can materially improve deal progression.

In this role you will...

• Execute paid marketing and ABM programs aligned to priority new logo accounts, ICPs, and regional GTM priorities
• Activate campaigns across paid search, paid social, ABM platforms, content syndication and third party media where approved
• Translate agreed targeting and pipeline priorities into paid and ABM activation plans
• Own performance of paid and ABM-sourced demand through the funnel from MQL to SQO
• Monitor conversion rates, disqualification reasons, and pipeline progression
• Optimise targeting, messaging, channel mix, and spend allocation based on performance data
• Manage paid media execution across APJ within agreed budgets and plans
• Execute paid components of global and regional campaigns aligned to field, sales, and advocacy activity
• Support approved expansion plays through targeted ABM and paid activation
• Partner with Revenue Marketing leadership to align paid activity to priority accounts and expansion motions
• Provide regular reporting on paid and ABM performance, including pipeline contribution, conversion, and ROI
• Partner with Marketing Operations to ensure accurate tracking, attribution, and data integrity

Measures of Success

• Lead to MQL conversion ≥20% for paid and ABM-sourced demand
• MQL to Prospect conversion ≥30% for paid and ABM-sourced demand
• Cost per MQL below USD 500 across paid demand programs
• Measured pipeline contribution from paid and ABM programs consistent with agreed attribution rules
• Improved pipeline generated per dollar of paid spend year on year
• Accurate and timely performance reporting delivered each month

You’ve got what it takes if you have…

• Experience in B2B performance marketing and account-based marketing in a SaaS or enterprise environment
• Hands-on use of Marketo (or equivalent), Salesforce, and ABM platforms such as Demandbase or 6sense
• Experience managing paid media across Google Ads and LinkedIn Campaign Manager
• Strong capability in analysing funnel performance and pipeline impact using reporting tools and spreadsheets
• Experience working with Marketing Operations on tracking, attribution, and data accuracy
• Experience leading and developing junior performance or revenue intelligence roles
• Commercial, data-driven decision making and strong cross-functional collaboration skills

Our Culture:

Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today.  

Who We Are:

Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today.

Total Rewards:

At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work — tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: - AUD.

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