Performance Marketing Lead

Meet Instinct 👋

Instinct Science is at the forefront of veterinary innovation, comprised of world-class tools that have served our industry for decades: easy-to-use veterinary practice software (Instinct EMR), an essential resource for expanding your knowledge and skills (Clinician’s Brief), clinical and pharmaceutical decision support (Standards of Care & Plumb’s), and an AI scribing platform (ScribbleVet). Combined, Instinct Science offers an ecosystem that veterinarians rely on for every aspect and stage of their careers.

At Instinct Science, we believe in leading with compassion. Our team, our customers, and their patients and clients are the foundation of everything we do. Our culture is guided by our U.C.A.R.E. values, which serve as our daily compass: 

• Urgency: We move with speed because our mission is too important to wait. Urgency means prioritizing high-impact work, making timely decisions, and being highly responsive to our customers, partners, and fellow employees.
• Customer First: We’re our customers’ (and this profession’s) biggest fans. We put them first and obsess over helping them solve their challenges.
• Act with Grace, Not Teeth: We treat people with kindness, humor, humility, and assume good intent. We ask what we would want if we were in the other person’s shoes.
• Right Things, Right Reasons: We take ownership of all tasks, big and small. When we make mistakes, we own them, fix them quickly, and learn.
• Excellence is in our DNA: We hold ourselves and each other to high standards because our work is too important to do otherwise.

A Sneak Peek of Your Role 🔭 

This job, and the team at Instinct, is remote.

The Performance Marketing Lead will serve as a key driver of pipeline growth and marketing efficiency at Instinct, owning paid acquisition strategy, funnel optimization, and performance measurement across the company’s SaaS portfolio. This role is responsible for setting and delivering against quarterly growth targets - including pipeline contribution, CAC/payback, and conversion goals - while building a scalable, data-driven growth engine.

Partnering closely with Sales, RevOps, and Marketing leadership, the Performance Marketing Lead manages paid channels, optimizes the full-funnel journey from visitor to close, and ensures accurate measurement and attribution across campaigns. By combining hands-on execution with disciplined experimentation, rigorous analytics, and clear executive reporting, this role plays a central part in accelerating revenue growth and maximizing marketing ROI in a fast-growing vet tech environment.

What You’ll Do 🐱‍💻

• Set quarterly growth goals (pipeline, CAC/payback, conversion targets) and maintain the growth roadmap
• Run weekly growth reviews and provide a crisp exec narrative (what’s working, what’s next)
• Own paid acquisition across Google Ads and Meta Ads (plus LinkedIn/retargeting as needed): budgets, pacing, bidding, audiences, optimization
• Drive a paid testing cadence (creative angles, offers, audiences) and ensure landing pages match the campaign (CTA, proof, low friction)
• Own funnel stages, diagnose drop-offs, and run a CRO/testing backlog
• Partner with Sales/RevOps on lead quality, scoring, routing, and SLAs
• Own measurement plumbing: tracking plan/events, UTMs, pixels + conversion APIs, attribution approach, dashboards, and data QA
• Manage vendors/freelancers as needed

Who You Are 🐱‍💻

• 7+ years in growth/performance marketing (B2B SaaS preferred)
• Direct, hands-on experience advertising on Google and Meta (not just agency management)
• Strong funnel + analytics chops: can connect channel performance to pipeline outcomes
• Comfortable owning tracking and attribution (UTMs, events, pixels/CAPI, dashboards)
• Strong cross-functional operator with clear communication and ruthless prioritization

How Instinct will Care about YOU 🌞

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well. 
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.

The compensation range for this role is $110,000 - $150,000. Actual compensation will be determined through a variety of factors including the candidate's skills, qualifications, and experience.

Instinct is an equal opportunity employer committed to equality and providing a pleasant work environment free from harassment or discrimination in any form. All employees will be treated equally without regard to race, color, religion, sex, sexual orientation, gender identity, family or parental status, national origin, ancestry, veteran, or disability status.

If you require accommodations throughout any part of the pre-employment process, please contact our People team at peopleteam@instinct.vet