Performance Marketing & Growth Manager

Nolia Health
Full-time or Contract | Remote (U.S.)

Help scale one of the most important growth engines in healthcare

At Nolia Health, we’re building the clinical infrastructure to support the 63 million family caregivers in the U.S.—a population the healthcare system depends on, but has historically overlooked.

We’ve already built a strong foundation in paid acquisition.
Now we’re looking for someone to come in, take ownership, and make it significantly better.

This is a role for a hands-on operator who wants to work close to revenue, own outcomes, and see the direct impact of their work on growth.

The role

You will own and optimize the parts of the funnel that most directly drive growth:

• Paid acquisition (Meta + Google)
• Landing pages and conversion flows
• Consult → billable session conversion

The immediate goal is simple:
More qualified consults. Higher conversion to billable care. Better efficiency across the funnel.

This is not a strategy-only role.
You will be in the platforms, in the data, and in the experiments every day.

What you’ll do

Own and scale paid acquisition

• Manage and optimize campaigns across Meta and Google Ads
• Drive improvements in:
  • Cost per consult
  • Consult-to-booking rate
  • Cost per billable session
• Create new ads (basic design skills)
• Test new:
  • Creative angles
  • Messaging
  • Audiences
  • Offers and conversion paths
• Make clear, data-driven recommendations on budget allocation and scaling

Improve conversion across the funnel

• Optimize landing pages, forms, and scheduling flows
• Identify drop-off points from:
  • Ad click → consult
  • Consult → booked session
  • Booked → billable
• Run structured experiments across:
  • Headlines and messaging
  • Page layouts and UX
  • CTAs and form design
• Build a more predictable, testable acquisition system

Support growth beyond paid media

• Help identify and develop referral and partnership channels
• Support outbound efforts with messaging and lightweight campaigns
• Contribute to content and SEO initiatives tied to caregiver intent
• Reinforce campaign themes across organic and social channels

Who you are

You’re a builder and optimizer who likes being close to the numbers—and improving them.

You likely have:

• 3–7+ years in performance marketing or growth roles
• Deep, hands-on experience with Meta Ads and Google Ads
• A track record of improving conversion rates and CAC efficiency
• Strong analytical instincts—you know how to turn data into action
• Comfort operating independently in a fast-moving, ambiguous environment

What makes you great

• You focus on real outcomes (not just leads, but revenue and conversion quality)
• You use the latest and greatest technology and tools to experiment quickly
• You move quickly and iterate often—you don’t wait for perfect information
• You’re both creative and analytical (you can write copy and read a funnel)
• You take ownership—you see problems and fix them
• You care about building systems that scale, not just short-term wins

Bonus if you have experience with

• Healthcare, caregiving, Medicare, or other trust-sensitive categories
• Referral marketing or partnership-driven growth
• Tools like Webflow, HubSpot, PostHog, Customer.io, or similar
• Content marketing, SEO, or thought leadership amplification

What success looks like

• Increased volume of qualified consults
• Higher consult → billable session conversion rates
• Improved efficiency across:
  • Cost per consult
  • Cost per billable session
• Stronger-performing landing pages and funnel flows
• Clear confidence in when and how to scale paid spend
• Early traction in referral and partnership-driven growth
• A more durable, systemized marketing engine overall

Why this role matters

Paid acquisition is already one of Nolia’s strongest growth levers.

This role is about turning it into a highly efficient, scalable engine—and building the supporting systems that make growth more durable over time.

Your work will directly impact:

• How many families find Nolia
• How many actually get care
• How effectively we scale this model nationally

Final note

We’re looking for someone who wants to own outcomes, not just execute tasks.

If you’re excited to improve funnels, scale performance marketing, and build a smarter growth engine in a meaningful healthcare category—we’d love to work with you.