Performance Marketing Assistant
The Princeton Review
3 hours ago
Full-time
Remote
United States
About The Princeton Review:
The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of students bound for college and graduate school to achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The companyâs Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 19 million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on LinkedIn, YouTube and Instagram.
About the Position
The Performance Marketing Assistant plays a key supporting role in executing and maintaining paid social campaigns across The Princeton Reviewâs test prep and tutoring products. Reporting to the Director of Performance Marketing, this part-time role focuses on in-platform execution, campaign QA, and performance monitoring.
This position is responsible for ensuring campaigns are launched accurately, running smoothly, and aligned with the marketing calendar. You will assist with campaign setup, audience targeting, testing, and tracking validation while helping the team maintain strong performance and operational rigor. If you are detail-oriented, enjoy working inside ad platforms, and like supporting performance-driven marketing efforts, this role is for you.
What You'll Doâ¯
Campaign Execution & Setup
- Review and audit existing campaigns and tracking setup to identify issues or gaps
- Set up and launch paid social campaigns according to the marketing calendar
- Implement audience targeting, budgets, A/B tests, and scheduling within ad platforms
- Assist with light ad creation and editing using Canva or similar tools
Campaign Monitoring & Optimization
- Conduct regular campaign checks to ensure ads are live, pacing correctly, and delivering as expected
- Monitor Meta Pixel and Conversion API (CAPI) for errors and tracking accuracy
- Assist with campaign optimizations and adjustments based on team direction
- Flag performance issues or anomalies for review
Operations & Reporting
- Provide weekly updates on campaign status, performance metrics, and key observations
- Maintain clear and organized documentation of campaigns, tests, and changes
- Support ongoing tracking accuracy and campaign QA processes
Who You Are
- You have 1â3 years of experience working with paid social platforms, especially Meta Ads Manager
- You are comfortable executing campaigns, setting up targeting, budgets, and basic A/B tests
- You have a foundational understanding of performance metrics such as CTR, CPC, CPA, and ROAS
- You are familiar with Meta Pixel and/or Conversion API (CAPI) and understand basic tracking concepts
- You are highly detail-oriented and able to follow processes with precision
- You are organized and able to manage multiple tasks across campaigns
- You are comfortable working independently in ad platforms with clear direction
- You have basic creative skills and experience using Canva or similar tools
- You communicate clearly and provide concise updates on progress and performance
- You are eager to learn and grow within performance marketing
The company does not provide benefits for this position.
Applications accepted on an ongoing basis.
Please note that the above-referenced position can be performed anywhere in the United States except in the following states: Arkansas, Hawaii, Idaho, Mississippi, New Mexico, North Dakota, Rhode Island, South Dakota and Wyoming.
The Princeton Review is an equal employment opportunity employer. The Princeton Reviewâs policy is not to discriminate against any applicant or employee based on race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, marital status, disability, military status, genetic information, or any other basis protected by applicable law. The Princeton Review also prohibits harassment of applicants or employees based on any of these protected categories. It is also The Princeton Reviewâs policy to comply with all applicable laws respecting consideration of unemployment status in making hiring decisions.
The Princeton Review is a drug-free workplace.
Pursuant to, and consistent with, any applicable state or local laws, such as the Los Angeles Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance for Employers, New York City Fair Chance Act, Philadelphiaâs Fair Chance Hiring Law, and San Francisco Fair Chance Ordinance, The Princeton Review will consider for employment qualified applicants with arrest and conviction records.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.