Performance Marketing & Ads Specialist

Location: Remote / Indonesia

Type: Part-time
Start Date: Immediate

We are looking for a Performance Marketing & Ads Specialist who will manage our paid acquisition strategy across Google, Meta, TikTok, and other high-converting channels.

Your mission: drive predictable, scalable user acquisition for our online English learning products, bootcamps, and placement tests across Latin America and global markets.

This role requires mastery of performance campaigns, tracking, funnels, creatives, and data-driven optimization.

Tasks

Paid Ads Strategy & Execution

• Build, manage, and optimize campaigns across Meta Ads, Google Ads (Search, Display, YouTube), and TikTok Ads.
• Create and scale full-funnel strategies (awareness → consideration → conversion → retargeting).
• Develop ad sets tailored to different segments: ESL learners, parents, adult professionals, HR teams, schools, and corporate clients.
• Manage budgets efficiently with strict ROAS and CAC goals.

Creative Development

• Work with design to craft high-converting ad creatives (UGC, static, carousels, video hooks, scroll-stoppers).
• Test ad angles, messaging frameworks, CTAs, personas, and offers.
• Lead creative direction based on data—what actually converts.

Tracking, Data, and Optimization

• Implement and maintain pixels, UTM tracking, and conversion APIs.
• Create audiences: lookalikes, custom retargeting, warm pools, buyer lists, etc.
• Run weekly optimization cycles: bid adjustments, budget reallocations, A/B tests, scaling winners, and killing non-performers.
• Produce weekly and monthly performance dashboards.

Funnel & Landing Page Alignment

• Work with the product, design, and web teams to optimize landing pages for CRO.
• Set up offer tests (free ebook, placement test, discount boosters, email capture).
• Improve lead quality and reduce drop-off through funnel diagnostics.

Reporting & Insights

• Deliver clear reports on performance, CAC, ROAS, LTV, CTR, and CPMs.
• Identify high-performing markets, demographics, and interest clusters.
• Present actionable insights to leadership for strategic decisions.

Requirements

Requirements

3+ years of experience running paid ads across Meta, Google, and TikTok (agency or in-house).

Proven ability to scale budgets while maintaining profitable CAC/ROAS.

Expertise in pixel events, conversion APIs, tracking setups, and advanced audience creation.

Strong understanding of paid media funnels and performance creatives.

Ability to build ad dashboards and interpret data (Google Analytics, GA4, Looker Studio).

Comfortable running A/B tests, creative experiments, and audience segmentation.

Excellent communication; English required

🌟 Nice to Haves

• Experience in EdTech, SaaS, subscription, or education-related funnels.
• Knowledge of Latin American audiences and buying behaviors.
• Basic design/video editing skills to prototype ads (Canva, CapCut, Adobe).
• Experience with marketing automation tools (HubSpot, Klaviyo, Mailchimp).
• Familiarity with WhatsApp automation and lead management flows.
• Ability to ideate “viral-style” hooks for TikTok/Reels ads.
• Experience using AI for creatives or copy (ChatGPT, RunwayML, Midjourney).