Partner & Product Marketing Manager
CrashPlanWho We Are:
CrashPlan® provides cyber-ready data resilience and governance in a single platform for organizations whose ideas power their revenue. With its comprehensive backup and recovery capabilities for data stored on servers, on endpoint devices, and in SaaS applications, CrashPlan’s solutions are trusted by entrepreneurs, professionals, and businesses of all sizes worldwide. From ransomware recovery and breaches to migrations and legal holds, CrashPlan’s suite of products ensures the safety and compliance of your data without disruption.
NOTE - We are only considering remote candidates in the following metropolitan areas:
Minneapolis, MN * Princeton, NJ * Austin, TX * Denver, CO * Reston, VA * Ottawa, CA
What You Will Be Doing:
CrashPlan is hiring a Partner & Product Marketing Manager to help drive our next phase of growth. If you thrive at the intersection of strategy and execution, are excited about having a real impact on partner pipeline and have experience in the Microsoft partner ecosystem, this role is for you. This high-impact, cross-functional role reports to the VP, Product & Partner Marketing, working closely with Business Development, Sales, Demand Generation and Product teams.
Day In The Life:
Partner Marketing
- Own and evolve marketing strategy for key go-to-market and technology partners, with an emphasis on Microsoft co-sell and marketplace motions
- Understand partners’ business and objectives, and working with the alliances team, develop aligned GTM strategies that create a “win-win” for CrashPlan and the partner
- Develop joint marketing plans, campaigns and “better together” messaging and content that align with partner’s GTM and sales priorities, and motivate seller behavior
- Execute integrated marketing campaigns to build awareness in the market and within the partner, generate demand and accelerate pipeline (digital and events)
- Develop and deliver enablement to partner and CrashPlan field to motivate and help them be successful with partner sales motions
- Analyze and report on progress against key performance indicators
Product Marketing
- Develop messaging and positioning for defined solution areas, verticals or strategic initiatives
- Create core sales enablement assets (battlecards, solution briefs, pitch decks, competitive positioning)
- Deliver content to support demand generation (web pages, demo videos, blogs etc.)
- Work as part of a cross-functional team to drive awareness, demand and pipeline
Who You Are:
Required Qualifications:
- 5+ years of experience working in a partner and/or product marketing role, with Microsoft ecosystem experience a strong plus
- Strength at building both internal and external relationships that advance our go-to-market efforts
- Strong strategic thinking paired with hands-on execution capability
- Track record of developing impactful messaging, positioning and sales enablement
- Comfortable in fast-moving, collaborative environments
- Strong communication (written and verbal) and organizational skills, with an outcome-driven mindset
- Ability to travel approximately 10% of time annually
Preferred Qualifications:
- Bachelor’s degree in Business Administration, Marketing, or related field
The base pay compensation range for this role is listed below. This position is eligible for an annual bonus based on individual and company performance in addition to a full range of benefits including medical, dental, vision, 401k match, and more. Final compensation will be dependent on various factors relevant to the position and the candidate such as geographical location, candidate qualifications, certifications, relevant job-related work experience, education, skillset and other relevant business and organizational factors, consistent with applicable law. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed.
CrashPlan values workplace diversity and ensuring an environment of mutual respect. Employment opportunities are available to all applicants without regards to race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. We believe that diversity and inclusion are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. We are proud to be an equal opportunity employer.