Partner Marketing Director

Overview of the position

The Partner Marketing Director is responsible for designing, launching, and scaling Enhesa’s global partner marketing engine to materially increase market awareness, enterprise demand, and pipeline influence through strategic partners. The Partner Marketing Director exists to turn Enhesa’s growing partner ecosystem into a repeatable, measurable growth lever - not a collection of ad hoc co-marketing activities. The Partner Marketing Director’s remit spans strategy, execution, and performance, with clear accountability for commercial impact. The Partner Marketing Director is a senior role in partner marketing, with a mandate to build the function, define the operating model, and scale a team over time as impact is proven.

Main Tasks and Responsibilities

Partner Marketing Strategy and Operating model

• Defining and owning the global partner marketing strategy, aligned to Enhesa’s enterprise go-to-market (GTM) priorities, ideal customer profiles (ICPs), and “One Enhesa” positioning.
• Defining clear partner marketing motions for the different segments of the partner ecosystem (e.g. platform partners, consultancies, advisory firms, data/technology partners) for each.
• Establishing a focused partner marketing prioritization model - where to invest, why, and what success looks like.
• Building the partner marketing operating cadence, planning rhythm, and governance model.

Demand Creation and Pipeline Acceleration (hands-on)

• Designing and personally executing high-impact co-marketing programmes with priority partners, including:
  • Joint campaigns and content.
  • Executive webinars, roundtables, and events.
  • Partner-led thought leadership and market education.
• Ensuring partner marketing activity supports full-funnel outcomes - awareness, engagement, pipeline influence, and deal acceleration.
• Acting as a player-coach. This role is expected to execute directly, not delegate, from day one.

Partner Enablement and Activation

• Building scalable partner marketing toolkits, messaging frameworks, and campaign-in-a-box assets that make Enhesa easy to represent and sell.
• Aligning partner messaging tightly with Enhesa’s enterprise value proposition and buyer needs.
• Driving real partner activation - measured by participation, contribution, and pipeline impact, not asset downloads.

Market Awareness and Category Leverage

• Using partners as a force multiplier to increase Enhesa’s visibility and credibility in priority markets and industries.
• Collaborating with public relations (PR), analyst relations, and content teams to amplify partner credibility and third-party validation.
• Helping position Enhesa as the default intelligence layer in the Environment, Health and Safety (EHS) and sustainability ecosystem.

Commercial Alignment and Measurement

• Partnering with Sales, RevOps, and Partnerships teams to ensure:
  • Clear attribution for partner-sourced and partner-influenced pipeline.
  • Strong lead follow-up and conversion discipline.
• Defining and reporting on partner marketing performance, including:
  • Partner-influenced pipeline and revenue.
  • Campaign effectiveness.
  • Partner engagement and activation.
• Using data to continuously refine partner marketing focus and investment.

Build for Scale

• Establishing partner marketing as a repeatable system, not a one-off initiative.
• Defining future team structure, roles, and capabilities as the function matures.
• Hiring and leading additional partner marketing resources as investment unlocks.

Success Criteria (12-18 months):

• A clearly defined, prioritized partner marketing ecosystem aligned to enterprise ICPs.
• Repeatable co-marketing programs running with top partners.
• Demonstrable increase in market awareness and partner-influenced pipeline.
• Improved deal velocity and credibility in enterprise opportunities where partners are involved.
• Partner marketing recognized internally as a strategic growth lever, not a support function

Key requirements

• Experience:
  • 5-8+ years in business-to-business (B2B) software as a service (SaaS) marketing, with deep experience in partner marketing, ecosystem marketing, or strategic alliances.
  • Proven success building partner programmes that drive measurable pipeline and revenue.
  • Experience operating in enterprise, complex buying environments.
  • Background in Private Equity (PE)-backed, scale-up, or transformation-stage organizations strongly preferred.

• Strategic thinker with strong execution bias.
• Commercially literate - comfortable owning outcomes, not just activity.
• Strong cross-functional operator, able to lead through influence.
• Data-driven and performance-oriented.
• Builder mentality.
• Comfortable with ambiguity and pace.
• Pragmatic, outcomes-focused, low-ego