Online Marketing Specialist
CORELOnline Marketing Specialist
Parallels has an immediate vacancy for this role.
Push the boundaries of tech. In your sweatpants.
We’re looking for an experienced Online Marketing Specialist. to help us change the way the world works, with Parallels: anytime, anywhere, any device productivity.
The Online Marketing Specialist supports the execution and optimization of in-product marketing campaigns that drive both revenue and customer engagement across one of the company’s key digital sales channels. This role works closely with the In-Product Team eCommerce Manager to implement campaign initiatives, monitor funnel performance, and support our constantly improving the customer journey. This position plays an important role in ensuring campaigns, promotions, and product messaging are executed accurately and on schedule.
The Online Marketing Specialist also supports the management of the Apple Mac App Store channel, assisting with product listing updates, promotional setups, and performance monitoring. Working collaboratively with cross-functional teams, including product marketing, product management, and creative services, the role ensures marketing initiatives and store updates are implemented smoothly and meet quality and brand standards. This position requires strong attention to detail, analytical thinking, and the ability to manage multiple initiatives while supporting ongoing customer funnel optimization, and digital marketing performance.
The top creative and technical minds could work anywhere. So why are so many of them choosing Parallels? Here are three reasons:
- This is the moment. It’s an exciting time at Parallels, with strong leadership, a refreshed brand, and a whole new approach to changing the way the world works. We’re at the forefront of a movement, and we want you to ride this wave with us.
- We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you’ve got.
- It’s your world. We know you have a life. We want to be part of it, but not all of it. At Parallels, we’re serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That’s why we hire amazing people and get out of their way.
Sound good so far? Awesome. Let’s talk more about the Online Marketing Specialist role and see if we’re destined to be together.
As an Online Marketing Specialist, you will:
- Support the execution of in-product marketing campaigns, ensuring promotions, messaging, and updates are implemented accurately and on schedule.
- Assist with campaign setup and configuration within internal systems to support product launches, promotions, and marketing initiatives.
- Monitor customer funnel performance, including trial, upgrade, and upsell flows, and report on key performance metrics.
- Assist in the analysis of campaign and funnel performance data, identifying trends, issues, and potential opportunities for optimization.
- Support the implementation and monitoring of A/B tests and time-based experiments to improve customer experience and conversion rates.
- Prepare performance reports and dashboards to help track campaign results and communicate insights to the marketing team.
- Assist with the management of Apple Mac App Store listings, including updating product metadata, screenshots, promotional messaging, and other store content.
- Monitor Mac App Store performance metrics, tracking downloads, conversion rates, rankings, and other key indicators.
- Collaborate with cross-functional teams to ensure marketing assets, messaging, and promotional setups are aligned with product and campaign objectives.
- Conduct quality assurance checks on campaign messaging, promotions, funnel changes, and store listings to ensure accuracy and consistency.
- Help maintain campaign calendars and project milestones, ensuring deadlines and deliverables are tracked and communicated.
- Identify opportunities to improve processes, reporting, and campaign execution to increase efficiency and marketing performance.
What YOU bring to the team:
- 2–4 years of experience in online marketing, eCommerce, or digital marketing roles.
- Experience supporting campaign execution, digital promotions, or marketing operations.
- Basic experience with conversion funnel analysis, A/B testing, or campaign performance reporting.
- Experience working with spreadsheets and data analysis tools (Google Sheets or Excel, including pivot tables).
- Familiarity with website or product analytics tools (Google Analytics or similar).
- Strong analytical and problem-solving skills with attention to detail.
- Ability to manage multiple tasks and prioritize work effectively in a fast-paced environment.
- Strong written and verbal communication skills.
- Bachelor’s degree in Marketing, Business, or related field, or equivalent work experience.
US:
- Parallels is an award-winning solution that helps users leverage the best technology out there, whether it’s Windows, Mac, Linux, iOS, Android, or the cloud.
- We have millions of users and decades of innovation under our belts.
- We offer a fully remote workspace – and we mean it. There is no pressure to work in an office whatsoever.
- Hours are flexible, too! You’ve worked hard to build your life, and we don’t want you to give it up for work.
- Our team is growing fast, and there’s a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.
What are you waiting for? Apply now! We can’t wait to meet you.
(FYI, we’re lucky to have a lot of interest and we so appreciate your application, though please note that we’ll only contact you if you’ve been selected for an interview.)
About Parallels
Parallels is a top VDI/EUC product helping businesses since 1999. Whether it’s desktop or cloud, on-prem or hybrid, Parallels has a solution to help your company optimize the speed and security of your work environment at an affordable price.
It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.
Parallels is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that are required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential.
As part of our evaluation process, we utilize an AI tool to assess candidates.
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