Omnichannel Marketing Manager

Job Details

Do you enjoy turning insights into action and building systems that actually make life easier for teams? Us too. We’re looking for an Omnichannel Marketing Manager to own and evolve our performance-driven omnichannel strategy across both enrollment and retention. In addition to driving lead conversion, this role plays a critical role in improving family retention by building thoughtful, proactive communication journeys that support families after enrollment, strengthen engagement over time, and reduce attrition.

This role goes beyond execution. You’ll own omnichannel strategy end to end, from campaign design and workflow development to performance analysis and continuous improvement. We’re looking for someone who brings ideas forward, identifies gaps and opportunities, and enjoys building more effective systems.

You’ll focus heavily on funnel conversion and automation, designing workflows that thoughtfully combine call, text, and email while reducing manual lift for school teams and creating a consistent, high-quality experience for families across brands and pedagogies.

This is a fully remote role with strong cross-functional partnership and meaningful influence over how our omnichannel strategy continues to evolve.

What You’ll Do

Omnichannel Implementation

• Collaborate with the VP of Lifecycle to inform omnichannel strategies.
• Own the end-to-end omnichannel implementation across enrollment and retention, from new lead through post-tour, onboarding, ongoing family engagement, and re-engagement of at-risk families
• Design, launch, and optimize performance-based workflows that incorporate call, text, and email through lead, enrollment, and retention
• Develop scalable lifecycle frameworks by school for academic methods (Montessori, project-based, play-based) that support families at key moments, such as onboarding, transitions between programs, calendar milestones, and moments of friction
• Set a clear point of view on cadence, channel mix, and messaging by funnel stage

Lifecycle, Retention & Conversion Optimization

• Identify retention drop-off points across the family lifecycle, including early withdrawal risk, program transitions, and engagement gaps
• Partner with Operations and Enrollment to design targeted outreach for at-risk families before withdrawal occurs
• Build and optimize lifecycle campaigns that reinforce value, trust, and connection throughout a family’s time with the school
• Continuously test, refine, and iterate messaging, timing, and workflows to improve results
• Translate performance data into clear insights and recommendations for leadership

CRM Strategy & Automation

• Execute and support the omnichannel strategy within our education-focused CRM (LineLeader) and IKS (education-based communication and engagement platform) to lead an automation-first approach designed to reduce manual effort for school teams while improving consistency and scale
• Collaborate with outside CRM vendors to contribute to CRM enhancements, refinement of fields, statuses, logic, and segmentation to improve data quality and operational efficiency
• Ensure seamless handoffs between Marketing, Contact Center, and School Teams for both enrollment and retention-driven outreach
• Document workflows, logic, and best practices to support clarity and scale

Analytics, Reporting & Insights

• Conduct ongoing analysis of omnichannel performance across all funnel stages and segments from lead through retention
• Use data-driven analytics to provide clear recommendations, recommend experiments, and prioritize workflows.
• Build clear performance readouts that highlight trends, opportunities, and recommendations

Cross-Functional Partnership

• Partner closely with Contact Center, Enrollment, Operations, IT, and school leaders
• Support alignment between campaign strategy and real-world workflows to improve funnel conversion and reduce reactive retention

What Success Looks Like

• Measurable improvement in both enrollment conversion and student retention, including reduced early withdrawals and improved year-over-year retention
• Scalable, automation-driven workflows that reduce school lift and improve consistency
• Clear ownership of omnichannel strategy and continuous improvement beyond enrollment
• Actionable insights that influence decisions and priorities
• A cohesive, consistent, confidence-building experience for families from first inquiry through ongoing enrollment

What We’re Looking For

• Bachelor’s degree or equivalent experience required; advanced degree a plus.
• 5+ years of experience owning performance-driven omnichannel marketing programs, with demonstrated success improving funnel conversion across call, text, and email.

• Proven experience developing and optimizing workflows within a CRM or marketing automation platform, preferably in an education, healthcare, or other multi-location service environment. Comfort working across multiple brands, audiences, and funnel stages

• Strong background in campaign analysis, reporting, and turning insights into clear recommendations and action.
• Demonstrated ability to own strategy end-to-end, including identifying gaps, proposing enhancements, and leading continuous improvement.

• Strong communicator who partners effectively with both technical and non-technical teams

If you’re excited by building smart systems, improving conversion through insight, and truly owning omnichannel strategy, we’d love to meet you.

At Endeavor Schools, we strive to inspire and draw out the best in each other by celebrating our differences. We are proud to be an equal opportunity employer and are committed to providing a workplace free of harassment and discrimination. Merit governs all aspects of consideration for employment with Endeavor Schools, competence, and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.