Northeastern Marketing Lead Gen Co-op

About the role

Tidal Financial Group is seeking a motivated and detail-oriented Marketing Lead-Generation Coordinator to join our team as a co-op student from Northeastern University. This role offers a unique opportunity to gain hands-on experience in marketing and business development to support our team in driving growth and building strong client relationships. 

What you'll do

• Lead Generation Support: Assist the marketing and business development team with day-to-day outbound prospecting and lead generation initiatives.
• Prospect List Building: Support the team by building clean and segment targeted prospect lists using a variety of data sources.
• Performance Tracking: Monitor outbound campaign metrics and help surface insights on what messaging and audiences perform best.
• Prospect Research: Identify and research prospective firms and decision-makers to support targeted, high-quality outbound outreach.
• Data Management: Maintain accurate and up-to-date CRM records by logging activity, updating contact information, and tagging leads appropriately.
• Data Quality & Enrichment: Enrich lead and account data by validating contact details and filling data gaps between data tools and internal CRM.
• Process Documentation: Help document lead generation workflows, best practices, and repeatable outbound processes.
• Ad-Hoc Marketing Support: Provide general support on additional marketing and business development projects as needed.

Qualifications

• Currently enrolled in a co-op program at Northeastern University, preferably in Business Administration, Finance, Marketing, or a related field.
• Strong organizational skills with the ability to manage multiple tasks and prioritize effectively.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Detail-oriented with strong notetaking and documentation skills.
• Ability to work both independently and collaboratively in a team environment.
• Previous experience in a marketing or administrative support role is a plus.

What we offer

• Hands-on experience in a dynamic and growing financial services firm.
• Mentorship and guidance from experienced financial services professionals.
• Opportunities to attend industry events and network with professionals.
• A supportive and collaborative work environment.