Membership Marketing Specialist

Description

JOB DESCRIPTION

Title: Membership Marketing Specialist

Full-Time or Part-time: Full-Time Department: Corporate Relations

Reports To: Director of Membership Employment Category: Exempt

Job Summary:

Works closely with the Director of Membership on the development and execution of national direct fundraising programs, membership acquisition, membership engagement and retention campaigns to meet the goals of the NWTF. This includes involvement in all aspects of planning, design and implementation of the campaigns or fundraisers. 

Supervisory Responsibilities:

• None

Duties and Responsibilities:

• Develops and maintains expert knowledge of the department’s membership acquisition, engagement and retention efforts. 
• Plans and executes renewal and retention strategy for memberships.
• Collaborates with DOM on design, development and execution of membership marketing campaigns to acquire and retain NWTF members.
• Executes national membership fundraisers, i.e. sweepstakes, etc. 
• Manages firearm frenzies or similar promotions from execution to completion.
• Initiates and formats formal agreements in Doc 365 for national membership fundraisers. 
• Develops and maintains a tracking system for national membership fundraiser prizes to ensure delivery to NWTF or to the recipient
• Develops and maintains systems for tracking results of department activities and helps evaluate the effectiveness of membership marketing strategies.
• Serves as a liaison for the department to internal and external personnel who collect, fulfill and maintain member and prospect data.
• Focuses on meeting membership growth targets.
• Monitors and tracks budgets for membership marketing campaigns, as needed. 
• Monitors the effectiveness of membership marketing campaigns.
• Identifies new membership marketing and revenue enhancement opportunities. 
• Identifies synergies to promote better integration of membership marketing activities across all NWTF departments and program areas.
• Handles departmental administrative responsibilities and special projects as needed (may include financial and shipping requests).
• Works with Director of Membership to fulfill regional staff requests or coordination and execution of membership acquisition, fundraising and special events. 
• Tracks program metrics such as conversion rates that measure each promotion’s effectiveness and return on investment.
• Provides an accurate recipient list for all magazine mailings, all renewal efforts (digital or mail), all welcome membership cards, segmented audiences for acquisition to a third party, and various membership efforts. 
• Creates and monitors membership campaigns, as needed, for various membership and/or fundraising efforts through MMS and MMS 2.0. 
• Regularly performs an inventory audit between Wolff reports and the NWTF inventory system.
• Writes Purchase orders for DOM to approve for incentive products.
• Convention duties to include but not limited to:
• Develop and plan activities for the membership booth under Director of Membership’s guidance.
• Manage and oversee all aspects of the membership booth, including but not limited to submitting graphic requests, ensures booth is staffed, and makes sure equipment and supplies are available.
• Performs other related duties as assigned.
• Attend annual NWTF Convention, regional meetings, offsite membership activations, and training opportunities, as necessary, which includes overnight travel.

Requirements

Required Skills/Abilities:

• Specialized knowledge of marketing material production and promotion
• Proficiency with all Microsoft Office Suite or related software 
• Exceptional project management skills and organization
• Strong writing ability
• Working knowledge of advertising, promotion, and digital communications, including working with designers and agencies
• Strong work ethic and positive attitude
• Self-starter with the ability to work independently, remotely, and meet critical work product deadlines.
• Excellent verbal and written communication skills. 
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills 
• Strong analytical and problem-solving skills.
• Ability to function well in a high-paced and at times stressful environment.

Education and Experience:

• Bachelor's Degree or equivalent relevant work experience required, preferably in marketing or digital marketing
• Minimum of two years consumer or member direct response marketing or communications preferred. Association or marketing agency experience preferred. Nonprofit membership organization knowledge a plus.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 25 pounds at times. 

Remote or Telecomm Status:

• Position can work remotely.