Media and Marketing Reporting Analyst

About the role

This role sits within a centralized analytics team and works closely with the Director and Associate Director of Analytics. You’ll act as a key stakeholder in shaping measurement approaches, while leading client communication and ensuring tracking and reporting are accurate, consistent, and actionable.

What you'll do

• Client Leadership & Measurement Strategy
• • Serve as the primary analytics contact for assigned clients
  • Participate in client calls to present performance, explain data, and provide actionable recommendations
  • Support the development of measurement frameworks, especially for ecommerce clients
  • Translate business goals into clear tracking and reporting approaches
• Tracking Oversight & Execution
• • Oversee implementation of tracking across Google Ads, Meta, and Microsoft Ads
  • Guide GTM (web + server-side) structure and GA4 event design
  • Support advanced implementations including Meta CAPI and Enhanced Conversions
  • Step in hands-on when necessary, but primarily ensure quality and consistency
• Reporting & Data Integrity
• • Ensure accuracy and consistency across reporting outputs (primarily Looker Studio)
  • Identify and resolve tracking gaps that impact data quality
  • Improve trust in data by proactively catching and fixing issues
• Cross-Team Collaboration
• • Work closely with media teams to align tracking with campaign strategy
  • Act as a bridge between analytics and media for troubleshooting and QA
  • Support internal standardization of tracking and reporting practices

Qualifications

• Must-Haves
• • 5–8+ years in digital analytics, preferably in an agency environment
  • Strong ecommerce tracking experience
  • Expertise in GTM (web + server-side), GA4, and platform conversion tracking
  • Experience with Meta CAPI and Enhanced Conversions
  • Client-facing experience
• Nice-to-Haves
• • Proficiency in Looker Studio
  • Familiarity with BigQuery or SQL
  • Experience with enterprise or international clients