MARKETING TECHNOLOGY MGR

General Purpose of the Position

The Marketing Technology Manager is responsible for the technology, systems, analytics, and digital infrastructure that support IGS's marketing and lead generation objectives. This role owns the marketing technology ecosystem, ensuring accurate data, efficient processes, actionable insights, and continuous optimisation across the customer journey.

Working closely with the Digital Manager, Data & Outreach Manager, Sales, Product, and Operations teams, the Marketing Technology Manager will manage SEO, PPC, website performance, marketing automation, CRM integrations, attribution, reporting, AI-powered workflows, and strategy behind lead management processes.

The role is focused on improving marketing efficiency, lead quality, pipeline contribution, and overall marketing ROI through data-driven decision-making and continuous optimisation.

Essential Duties and Responsibilities

Revenue Operations & Marketing Systems

• Own and manage the marketing technology ecosystem, including Salesforce, HubSpot, website platforms, analytics tools, AI solutions, and data enrichment technologies
• Manage integrations between marketing, sales, and business systems
• Develop and optimise strategies behind lead management processes including lead routing, lead scoring, segmentation, and lifecycle management
• Ensure data quality, consistency, and governance across marketing and sales platforms
• Work closely with Sales leadership to improve visibility of marketing contribution to pipeline and revenue
• Develop reporting frameworks and dashboards that support data-driven decision making
• Evaluate and implement new technologies that improve marketing effectiveness and operational efficiency

SEO & Website Performance

• Develop and execute SEO strategies to improve organic visibility, website traffic, and lead generation
• Conduct technical SEO audits and oversee implementation of recommendations
• Monitor website performance, user experience, and conversion opportunities
• Work with internal and external stakeholders to optimise website architecture and content performance
• Ensure websites comply with SEO, accessibility, and technical best practices
• Support website development projects and digital user journey optimisation initiatives

Paid Media & Digital Performance

• Manage PPC campaigns across relevant platforms including Google Ads, LinkedIn, and industry-specific channels – with Digital Marketing Manager
• Develop audience targeting, bidding strategies, and campaign optimisation plans
• Monitor campaign performance and continuously improve cost efficiency and lead quality
• Manage conversion tracking and campaign attribution frameworks
• Provide recommendations based on performance data and industry best practices

Analytics & Business Intelligence

• Develop executive-level dashboards and reporting for Marketing, Sales, and Leadership teams
• Analyse campaign, website, and pipeline performance to identify growth opportunities
• Track and optimise marketing-attributed revenue, opportunity creation, and conversion rates
• Build attribution models that accurately measure marketing influence throughout the buyer journey
• Conduct competitor, market, account, and customer analysis to support strategic decision making
• Provide actionable insights and recommendations based on data rather than assumptions

Automation, AI & Process Improvement

• Develop and maintain marketing automation workflows supporting lead nurturing and customer engagement
• Identify opportunities to automate repetitive marketing and reporting activities
• Implement AI-powered tools that improve marketing efficiency, research capabilities, and campaign performance
• Evaluate emerging technologies and recommend solutions that support business growth
• Drive continuous improvement initiatives across marketing operations and reporting processes
• Support implementation of intelligent data enrichment, lead research, and prospect intelligence solutions

Strategic Projects

• Support strategic initiatives involving marketing technology, customer insights, account intelligence, and business growth
• Partner with Marketing, Sales, Product, and Operations teams on cross-functional projects
• Provide technical expertise and analytical support for major marketing initiatives
• Lead special projects that improve marketing effectiveness, scalability, and commercial impact

Skills and Abilities Required

• Strong understanding of SEO, PPC, website optimisation, analytics, and digital marketing performance
• Advanced analytical and problem-solving skills
• Strong understanding of conversion tracking, attribution modelling, and marketing measurement
• Experience with CRM administration, reporting, and processes
• Experience with marketing automation platforms
• Ability to translate complex data into clear business recommendations
• Strong project management and organisational skills
• Excellent attention to detail and commitment to data accuracy
• Ability to manage multiple priorities and projects simultaneously
• Strong communication and stakeholder management skills
• Self-motivated with the ability to work independently in a remote environment
• Curiosity and enthusiasm for emerging technologies, AI tools, and process innovation
• Strong commercial awareness and understanding of revenue generation principles

Contacts

Internal:
 Marketing team, Sales team, Product team, Operations team, Executive Leadership

External:
 Technology vendors, agencies, consultants, software providers, web developers, analytics partners

Decision/Judgment

• Significant day-to-day independent decision-making regarding marketing technology, analytics, optimisation strategies, automation, and technical implementation
• Strategic input into lead generation, digital performance, attribution, reporting frameworks, and marketing operations
• Recommends technology investments and process improvements that support business objectives and marketing ROI

Effort/Working Conditions

• Remote work environment requiring self-discipline and effective time management
• Extended periods working with analytics platforms, reporting tools, CRM systems, and marketing technologies
• Digital collaboration requiring proficiency with remote work and communication tools

Education and Experience Required

• Bachelor's degree in Marketing, Business, Information Systems, Data Analytics, Computer Science, or related field
• 5+ years of experience in marketing operations, marketing technology, digital marketing, analytics, or related disciplines
• Demonstrated experience managing Salesforce, HubSpot, Google Analytics, Google Tag Manager, Google Search Console, SEMrush/Ahrefs, and related technologies
• Proven track record improving lead generation, conversion rates, and marketing performance through data and technology
• Experience designing and implementing marketing automation, lead nurturing, and reporting frameworks
• Experience supporting Sales and Marketing alignment through systems, data, and process improvements
• Experience evaluating and implementing AI tools and workflow automation technologies preferred
• Experience in B2B, industrial, engineering, energy, or technical markets preferred

Equal Employment Opportunity

IGS is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected classification under applicable law.