Marketing Technology (MarTech) Manager

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.

JOB SUMMARY

The Marketing Technology (MarTech) Manager is an individual contributor role, responsible for driving digital transformation and optimizing the marketing technology ecosystem across the organization’s brand and direct-to-consumer channels. This role oversees the integration, management, and enhancement of platforms such as CMS, CRM, analytics, and automation tools, ensuring seamless connectivity and data flow between systems. By collaborating with cross-functional teams—including brand marketing, sales, and web development, the MarTech Manager supports campaign execution, ecommerce performance, and customer engagement, while maintaining a focus on user experience, Search Engine Optimization (SEO), and personalized content strategies.

In addition to managing vendor relationships and troubleshooting technical issues, the MarTech Manager develops and maintains data pipelines and dashboards to deliver actionable insights for marketing initiatives. The position requires a blend of technical proficiency, analytical skills, and strong communication to support business growth, compliance, and innovation. With a commitment to industry’s best practices and continuous improvement, the MarTech Manager plays a pivotal role in advancing the organization’s digital marketing capabilities and ensuring the success of its online presence.

This position is eligible for remote-based work.

ESSENTIAL FUNCTIONS

• Tech Stack Management:
  • Oversee the implementation, integration, and ongoing maintenance of the marketing technology stack - including content management systems (CMS), customer relationship management (CRM) platforms, analytics, and marketing automation tools - tailored to the unique needs of the winery.
• System Integration:
  • Ensure seamless integration of marketing systems with direct-to-consumer (DtC) platforms, ecommerce solutions, and other winery-specific tools. Support efficient data flow, automated reporting, and optimized functionality across all platforms.
• Website Management:
  • Collaborate with web development and content teams to manage the technical infrastructure of brand websites, focusing on user experience, Search Engine Optimization (SEO), wine club integration, ecommerce functionality, and performance metrics.
• Data Reporting & Analytics:
  • Develop and maintain data pipelines and dashboards to facilitate comprehensive reporting and analysis for marketing campaigns, ecommerce performance, and customer preferences. Partner with analytics teams to deliver actionable insights that drive wine sales and customer loyalty.
• Cross-Functional Support:
  • Work closely with brand, sales, and DtC teams to identify and implement technology solutions that support campaign goals, enhance customer engagement, and improve the online wine buying experience.
• Vendor & Stakeholder Management:
  • Manage relationships with technology vendors, including winery-specific CRM and ecommerce providers—and oversee tool contracts to ensure solutions meet business requirements and align with budget considerations.
• Content & Personalization:
  • Lead strategy development for priority brands to build personalization for consumers through content and market channels.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Information Technology, Computer Science, or a related field; Master’s degree is a plus but not required.
• Minimum of 5 years of progressive experience in marketing technology or digital marketing, with demonstrated expertise in managing complex technology stacks, integrating data systems, and overseeing website infrastructure.
• Proficiency with key marketing platforms: CMS (e.g., WordPress, Sitecore), CRM (e.g., Salesforce), analytics (e.g., Google Analytics, Adobe Analytics), and marketing automation tools (e.g., HubSpot, Marketo).
• Strong understanding of data reporting, pipeline management, and visualization tools (e.g., Tableau, Power BI).
• Up-to-date knowledge of marketing technology trends, data privacy, and compliance best practices.
• Strong analytical and problem-solving skills; ability to interpret marketing data and deliver actionable insights.
• Excellent interpersonal skills with the ability to build consensus and foster strong relationships across all levels of the organization.

PHYSICAL DEMANDS

• Prolonged periods of sitting at desk and working on a computer.
• Ability to occasionally lift and carry items weighing up to 10 pounds.
• Minimal to moderate travel may be required for meetings, conferences, vendor visits, or training.

COMPENSATION

• Hiring Salary Range Posted: $111,440 - $167,160 USD.
• Actual compensation will be based on factors such as experience, skills, knowledge and abilities, education, and other position-related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.

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NOTICE TO THIRD PARTY AGENCIES

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.